In the end of 2019, just before the world would change forever with COVID-19, my co-founder and I (both seasoned veterans in the HR and global employment space) decided to take a bold leap.
For decades, European companies have primarily focused on the “Big Four” – China, India, Japan, and South Korea – for their Asian expansion strategies. While these established markets offer undeniable economic power, recent developments have led European businesses to look beyond traditional targets.
Let’s face it, who wouldn’t want to leave behind the conventional 9-5 office life and embark on a journey around the world while still managing to get their work done?
