Features
Gen Z are now the largest generation group globally, and as the youngest cohort in today’s workplace, they are already stepping into leadership roles that will drive the future of business for many years to come. With nearly a quarter of a million directors of UK companies already being Gen Z in 2024, their growing influence is clear.
In today’s digital-first world, platforms such as TikTok, Instagram, and YouTube can push a product into the public eye within hours. We’ve all seen it: a quirky gadget, an innovative beauty tool, or a clever design catches on, and suddenly it’s everywhere. Sales spike, followers grow, and demand explodes.
As economic uncertainty looms large in Western markets – from political instability in the US to rising regulatory headwinds – a new centre of gravity is emerging for forward-thinking businesses: the Middle East. At WOLF, a UK-founded tech company built around creating community-led online entertainment for Arabic speakers, we’ve experienced first-hand the region’s exceptional growth potential.
Sales isn’t a dirty word – it’s a survival skill. In today’s high-stakes, high-noise business environment, mastering the art of closing is the difference between having a great idea and building a great company. Whether you’re a Gen Z founder fluent in digital storytelling or a seasoned entrepreneur adjusting to a new economy, one truth remains: meetings don’t move markets – deals do.
AI startups in the UK are raising billions in funding, yet there’s a startling gap between capital and real-world impact. Recent studies reveal that only one in seven UK AI companies are working towards solving actual market or societal problems. Given that there are more than 3,000 AI firms operating in the region, it feels appropriate to ask – what’s going wrong?
Forbes recently revealed that hackers sell full cyber access to small businesses for as little as $600 on the dark web. The rise of AI-driven scams has made it easier for hackers to access company data, giving business owners an unprecedented concern. Here, Kristian Torode, Director and Co-Founder of Vodafone secure device manager provider Crystaline, provides tips on how small-to-medium businesses (SMEs) can enhance their cyber resilience.













