For startups, creating your branding can feel like choosing your personality. Deciding whether you want to come across as fun and frivolous, safe and serious, or peaceful and personable can be the difference between boom or bust for your company. Throw in the fact that trends come in and out of season, and suddenly the prospect of nailing your visual branding can feel like a daunting task.

It may have been 5 years since the pandemic wreaked havoc, but we are still feeling its ripple effects and will do so for the foreseeable. As a businesswoman, I know how resilient founders can be when facing economic adversity, but the challenges remain, and knowing how to weather the storm and thrive in unpredictability is not a given.

The trickle down of environmental, social, and governance (ESG) requirements to small and medium-sized entities (SMEs) can represent as much of an opportunity as a burden if properly managed under a robust and scalable internal framework.

PAY360 2025, the largest event dedicated to the global payments ecosystem, will be held on 25-26 March 2025 at ExCeL London. Hosted by The Payments Association, this premier event brings together over 6000 innovators, thought leaders, and stakeholders to discuss the trends, technologies, and challenges defining the future of payments.

Social media in all its forms has become a marketing must-do. Its reach is enormous and its shareability potential far beyond any other marketing channel. But TikTok has a certain reputation. The younger sibling of the social media dynasty, it’s relatively new to the party, and largely associated with frivolous content – viral trends for Gen Z and the impressionable generations.

Kore.ai, a company in enterprise AI, has announced AI for Process, a no-code platform that fundamentally transforms how enterprises automate and optimise knowledge-intensive operations.

Sports-focused investment company APEX, backed by professional athletes, has announced its strategic investment in Baller League. The concept is a trailblazing 6-a-side football competition that merges the worlds of street football and internet influencers in an innovative fusion of sport and entertainment.

Vessev, has announced that the first Vessev VS-9 hydrofoiling ferry, named Kermadec, has entered commercial service with Fullers360, one of New Zealand’s largest ferry transport and tourism operators.

"In a busy marketplace, not standing out is the same as being invisible," said Seth Godin.

UK businesses anticipate another tough year in 2025, according to new research from Pleo, one of Europe’s business spend management platforms.

Exein, the embedded IoT cybersecurity startup, and MediaTek, a global company in semiconductor solutions, have announced a partnership that transforms device security on a massive scale. Exein’s advanced cybersecurity technology will be natively integrated into MediaTek’s Genio platform, starting with the 24.1 release of MediaTek IoT Yocto. This collaboration will bring powerful security features to billions of connected devices worldwide.

An EU-funded consortium of 10 organisations – including Telefónica and Huawei – has launched to reduce the carbon footprint of telecommunications systems. EXIGENCE, which lists partners in telecommunications, academic research and digital transformation across seven EU Nations, is set to mitigate the environmental impacts of next-generation (6G) mobile systems.

Exactly Payment Specialist, Saran Talasila, shares insights on how startups and SMEs can drive value through an efficient payment processing strategy and provides best practices for selecting the right payment solution provider.

Swedish startup Adsorbi, a research-based spinout from Chalmers University of Technology, has raised €1 million in funding from Metsä Spring, Chalmers Ventures, Jovitech Invest, and a grant from Sweden’s Innovation Agency for its cellulose-based air purification material.

Sage has announced that Sage Copilot, the generative AI-powered assistant will be generally available to UK SMBs starting in March.

This National Productivity Week, a CIPD poll has found that almost two thirds of people (63%) would trust AI to inform – but not make – important decisions at work. According to the poll of over 2,000 people, over a third (35%) wouldn’t trust AI to make important decisions at work, preferring to use human intelligence. Just 1% of respondents would trust AI to make important work decisions.

BOW, the universal robotics software company, has announced closing a £4 million seed round. The round was led by Northern Gritstone, the investment business focused on science and technology businesses in the North of England, with co-investors Finance Yorkshire and Praetura Ventures as part of the Northern Powerhouse Investment Fund II.

A new analysis by iwoca reveals that among major economies, SMEs believe that the UK offers the least support for businesses and performs the worst at creating wealth.

Atelerix, a Newcastle University spinout that is transforming the way that biosamples essential for drug discovery and pharmaceutical research are stored and transported, has raised £750,000, with participation from ACF Investors and biotech specialist investors o2h Ventures, bringing the year’s total funding to £1.25 million.

Startup founders have a huge list of things to think about, and somewhere pretty high is the company name. It’s like naming your child, so much emotion and pressure to get it right can lead to a disproportionate amount of time and concern being expended at the expense of other vitally important jobs-to-be-done.