When you had that incredible idea for a new venture, a business where you could be your own boss, leave that unrewarding career, change the world and/or set yourself and your family up for the future, you didn’t think your nemesis, your night time insomnia gremlin, your palpable stress and relationship breaker would be….cashflow.

Strategy gets a bad rap, and in many cases, it’s self-inflicted and has earned that reputation. You may have had your fingers burnt, wasted money on it, or just have perceptions of it being a misdirection of your precious resources, completely impractical or unrealistic due to the realities of a fledgling business.

I was reading something recently about semantic satiation, a term for when a word or phrase is repeated so often it loses all sense of meaning.

Everywhere you turn, there's content from ‘brand experts’ arguing the absolute necessity of having a disruptive and unique brand strategy from day zero. But let's take a moment to cut through to what this actually looks like.

No reader of this publication needs me to tell them that finding and maintaining growth for a business of any size is not a straight and linear process. Far from it. Ambitions and expectations clash with the realities of operating a business day-to-day. What you want to do is restricted by the constraints of what you can do.

Ah, the "entrepreneurial mindset", do you have it, do you wish you had it, do you know what it is, do you even care, and what does it mean for how you find and maintain success in your emerging startup?

According to a 2024 Marketing Week survey, two-thirds of SMEs don't have a marketing plan in place. Shocking, but should we really be surprised?

In a world where disruption and innovation are worn as badges of honour, the term 'thinking outside the box' is meant to be something we all strive for as a personal attribute, and feel less adequate if we’re not one of those out of the box thinkers.