Branding can impact a business in all kinds of ways. It can change how your customers and investors see you. It can influence the attitude and approach of your team members. And ultimately, it can shape your personal satisfaction in your business. But for startups, with so much other stuff to pull the attention, branding is easily overlooked, and it can be difficult to know when to start. There are a few key things to keep in mind.

Snowflake, the Data Cloud company, and Mistral AI, a European provider of AI solutions, has announced a global partnership. This collaboration aims to bring Mistral AI’s most powerful language models directly to Snowflake customers in the Data Cloud.

Theia Insights, a deeptech startup based in the UK, founded by former Amazon Alexa scientist and solo entrepreneur, Dr Ye Tian, has secured £6.5 million in funding. This investment is a testament to the growing interest of US venture capital in the UK's innovative technology sector.

If you’re leading a small business or team, time is your most precious commodity.

Vitrue Health, the digital musculoskeletal (MSK) health platform for workplaces, has raised a further $4 millon (£3.2 million) in funding, taking their total raised to $7 million (£5.56 million), to improve the way employers assess, prevent, and treat MSK conditions at work.

Technology which harnesses lightning’s nitrogen-fixing properties could revolutionise fertiliser production and supply, cut carbon emissions and support soil health.

The advertising landscape is undergoing significant changes. Recent data indicates a staggering growth in digital advertising spending, with estimates suggesting it will reach $38 billion in 2024, nearly triple pre-pandemic levels.

In the modern age, large companies are wrestling to leverage their customers’ data to provide ever-better AI-enhanced experiences but a key barrier to leveraging this opportunity is mounting public concern around data privacy, as ever-greater data processing poses risks of data leaks by hackers and malicious insiders.

Up!Rotterdam, alongside over 50 public and private collaborators, is set to host the fifth Upstream Festival on 28th and 29th May 2024.

Businesses continue to face funding difficulties as traditional banks tighten their lending criteria. As a result, business owners will need to stand out from the crowd, and consider their greatest assets, to attract the capital they need to drive growth.

Initially emerging from a scientific paper on Memory Cells in June 2019 within Lancaster University's Physics Department, the startup Quinas laid the groundwork for ULTRARAM technologies, a cornerstone of its commercial strategy.

SEON, an end-to-end fraud prevention and Anti-Money Laundering (AML) platform, has announced the publication of its Fraud Trends 2024 guide.

For a stellar end to the month, London Excel saw a congregation of thousands of professionals working in the white-label products sector. From product manufacturers to representatives from leading multinational sellers, the event attracted names and faces from every corner of the industry.

Latitude59, the Estonian flagship startup and technology conference, puts once again €1M investment for the Latitude59’s Pitch Competition – this makes it the largest competition of its kind in the Nordic countries and the Baltics.

Standing out from the crowd is essential in a competitive job market. A cover letter well-crafted should be able to help you stand out and grab the attention of a potential employer. Can you be sure your cover letter will sparkle brightly enough? That's where ALTresume comes in, providing innovative solutions for people who want their mark to last.

A recent survey has unveiled that fewer than 10% of people in Britain are acquainted with venture capital (VC), and only 6% feel confident in their ability to explain it. These findings underscore a significant gap in knowledge regarding the multi-billion dollar sector responsible for the success of companies like Deliveroo, Stripe, and Oatly.

Navigating the intricate landscape of trade marks and brand protection is crucial for startups aiming to carve out a distinctive identity in a competitive market. This article addresses the ten most frequently asked questions by startups about trade marks and brand protection. It provides valuable insights into how emerging businesses can safeguard their innovations, ensure their brand stands out, and avoid common pitfalls.

After a challenging year or two, the roots of meaningful innovation are starting to take hold in traditional industries which will shape the way we work and live for decades.

The numbers are in — last year, the UK’s tech sector ranked number three globally with a valuation of over $1 trillion/£826 billion, solidifying its status as one of the world’s digital giants. Amidst widespread anxieties of a post-Brexit funding downturn, British tech has proved itself remarkably robust.

Italy confirms itself as a point of reference for European and international innovation, with hundreds of change makers from around the world choosing to be present at WMF - We Make Future for 2024 as well.