Why we need to rethink the role of freelancers in the future of work

Workplaces around the world are experiencing major shifts. Skills and upskilling are in the spotlight, new roles are emerging across sectors, and innovative technologies like AI are creating both new challenges and new solutions for businesses.

It’s an exciting time for organisations and workers alike, with opportunities for everyone from first-time side hustlers to seasoned executives to bolster their careers. But it also means that how organisations approach their talent management, skills development, and hiring needs to evolve.

To date, businesses have struggled to keep up with the pace of the workforce shifts happening in recent years. In fact, 75% of global organisations admit they’re struggling to find the talent they need.

With these pressures only growing, it’s time to break out of the traditional approach to talent and hiring, and rethink the role of freelancers in the workforce. By elevating how freelancers are integrated into businesses, organisations can rapidly plug skill gaps, flexibly scale to meet customer needs, and make more strategic hiring choices.

Meeting these emerging challenges and empowering businesses with a new approach to talent has motivated Fiverr’s own evolution – from a services marketplace, to a full hiring platform.

Here’s how we’re transforming our business, to meet the new needs of yours.

Unlocking Profession-Based Talent

Organisations seek to partner with professionals for help with their most important and long-term projects, and now Fiverr makes it easy to discover that talent. Our brand-new professions catalog lets you search not just by services, but also by professions and skills, providing rich information about a freelancer’s background and experience. All of this streamlines your ability to find the right skills, when you need them.

Empowering with Hourly Rates

By offering a new hourly rate hiring option, freelancers using Fiverr Pro will be able to tackle bigger, long-term, and ongoing projects in a new way. It also allows businesses to choose how they work with freelancers to best suit their organisation's needs. This new flexibility is valuable as a job evolves over longer periods of time and for recurring consultations.

Simplifying Management with Business Partners

For bigger projects, sometimes you need to outsource the outsourcing. That’s why our latest release offers Fiverr-trained business partners who will manage your projects from start to finish, providing the highest level of white-glove service. Each business partner is an experienced project manager who knows your industry and will assemble a team of freelance talent to ensure you get high-quality results quickly and within budget.

Guaranteeing Satisfaction

It can sometimes feel like a roll of the dice hiring a new freelancer. Not with Fiverr Pro. We now offer a satisfaction money-back guarantee on services bought from Fiverr Pro sellers, providing businesses with the assurance and confidence to know they can never go wrong when choosing Fiverr.

Offering New Business Rewards

With a new rewards programme for Fiverr Pro customers featuring three tiers of benefits, you don’t only get access to a vast range of experts and skills – you get rewarded for using them.

Kickstarting A Programme for New Talent

Fiverr’s had a long tradition of being the go-to place for making money online. Going back to our roots, our new kickstart programme is designed to set new freelancers up for success. It provides guided onboarding, free courses, market research tools, real-time AI-based feedback during project creation, and profile enhancement with features like importing past work experience and adding top clients from other jobs.

Bonus: this also means Fiverr offers even more access to the skills businesses need to thrive in our fast-changing world.

Transforming Work with Next-generation AI

Trained on an unrivaled data set, Fiverr Neo can understand what your business needs, and helps you to get it. The experience is similar to talking with an expert colleague, delving into the issues and then doing the heavy lifting to find a solution. Neo can narrow down search criteria, ask follow-up questions, and introduce relevant freelancers who can get the work done. Once ready to start, Neo can also streamline briefings, helping you to quickly articulate needs, deliverables, and timelines.

And, once work is wrapped up, Neo can even help you provide a valuable and accurate review of your experience – helping freelancers with the insights they need to keep growing their business.

A new approach to skills and hiring

From the rise of the digital age, to the growth of flexible and remote work, business is never static. It’s always evolving. In recent years, that pace of change has only accelerated – and for many organisations, it’s become tough to keep up.

Skill sets are shifting, macroeconomic pressures are growing, and technology is transforming at lightning speed. But that doesn’t mean you have to be on the back-foot when it comes to sourcing the talent and expertise you need.

By embracing the role of freelancers, you can better recruit the talent you need. And with the right platform, you can do it faster, more accurately, and with fewer overheads than ever before.

At the same time, those freelancers can build their skills, diversify their business, and find work that suits them. It’s a win-win. All it takes is a new mindset and innovative platform built for today’s fast-changing world of work.

Don’t get left behind – come be a part of the future of work by visiting fiverr.com