In any business, at any time, cash is king and cashflow is much more important than turnover, and in the short term it can often even be more important than profit. If turnover is vanity and profit is sanity, then cash flow should be regarded as stark reality.

A science-backed checklist for startups who want their marketing to get noticed.

Startups shouldn’t try and be liked - Instead, they must strive to be noticed and remembered  – that’s any new businesses biggest marketing challenge. Why is that?

As the coronavirus pandemic continues to disrupt and dominate our lives, feelings of anxiety are completely normal during times of uncertainty and in some cases isolation. Everyone will be impacted in a different way and it is important to remember that you are not alone. Already there are so many stories emerging of human kindness and compassion and people pulling together to help and support each other.

The Tech to Connect Challenge was launched in the summer of 2019, in order to develop early-stage ideas for technology that enable more or better interactions between people. The challenge looked for the most innovative ideas, helping them turn these ideas into prototypes that have the potential for real change.

Every leader has a distinctive emotional signature, which they imprint on every person they meet. That emotional signature is one of the most powerful tools of motivation. How you make other people feel will determine how motivated they are, and that will determine how well your team performs.

Whether you employ a handful of employees or your team has seen exponential growth over the past few years, knowing where you stand in the coming weeks and months in the wake of the COVID-19 pandemic isn’t crystal clear.

The government backed Coronavirus Business Interruption Loan Scheme (CBILS) has been rolled out at unprecedented speed, and the size of the financial packages being made available to support businesses and employees are also unprecedented. But these are also, of course, unprecedented times.

The UK’s tech industry, the fastest growing sector in the UK, will maintain resilience despite the Covid-19 outbreak, according to new analysis from global recruiter Robert Walters.

The coronavirus pandemic has turned off the lights in millions of offices, factories and shops across the UK. But for many businesses who have switched to home-working the cost of their now empty property will still need to be met. And that dilemma is now causing growing concern among businesses – many of whom have seen revenue totally stop in the wake of the Covid-19 crisis. Today one of Britain’s leading law firms has advised companies with concerns over meeting the cost of commercial leases to hold 'sensible' discussions with landlords as quickly as possible. Harper James Solicitors also advise firms yet to get a plan in place to do so – before it is too late.

We invest in people that are very similar to us. That in itself it can be a good thing, the problem is that men invest mostly in men! Having spent the last eight years in venture capital investments working with many entrepreneurs during their journey from early stages into growth, I realised that there are differences in the way the women entrepreneurs in my portfolios experienced the fundraising journey.

Over the last month I have been developing an article about how mental health can be affected by social media, and what this means for you and your start-up. However, there’s something on my mind, and I suppose I must bite the bullet and talk about Coronavirus.

Cloud computing might be a relatively mature technology now, well-adopted by many types of SMEs, but changing your cloud strategy can still be daunting. Do the benefits of multi-cloud outweigh the costs? Is it worth the additional time spent managing multiple services, especially for a smaller business? I think that it is, and here’s why.

Jo White, Marketing Manager at customer relationship management software specialists Capsule, looks at the top sectors destined for startup success in 2020 and beyond. She explains how startups can leverage the latest technology to build lasting and meaningful personal relationships to deliver the excellence in customer experience needed to make it big.

Quite often the best ideas are born out of adversity, and that was certainly the case for Immersive Rehab, a startup specialising in the creation of interactive and engaging physical and neuro-rehabilitation programmes in Virtual Reality (VR).

The environmental cost of owning the latest phone is huge. CO2 produced by the manufacture of smartphones is predicted to reach 125 megatons in 2020, and by 2040 will account for 14% of all CO2 emissions.

The celebrations continue for International Women’s Day this weekend with the ‘Women owned: Women's worth event, which is designed to empower communities all across the world. Hosted by Charisma events, this event is designed to encourage everyone to come together in honour of International Women’s day – females, males and non-binary – everyone is welcome to discuss key issues around business leadership and financial tips to help bring success.

Any business at any stage of its life must be able to adapt and change to changing circumstances. One of the very real benefits that early stage businesses have is that they are small and fast on their feet and are therefore perfectly structured to be able to react swiftly to changing circumstances.

UNLEASH has announced the suspension of their upcoming event UNLEASH Spring, London ExCeL, that was due to take place on 24th-25th March, because of health concerns over the coronavirus outbreak.

With the UK currently home to more than 5.9 million SMEs, the likelihood of reaching success for any small business owner depends largely upon their ability to make their company stand out from the crowd. Differentiating your brand from others can be a challenge in any industry, but with the right knowledge and mindset it can be achieved.