When it comes to branding, many startup founders know that it’s crucial to success, but get their priorities all wrong.

My name is Olga. For the past two years, as a co-founder of Ready Visa, an immigration boutique and platform, I've helped tech talent relocate under the UK Global Talent Visa programme.

Profilr, a recruitment platform combining the swipe-and-match functionality of dating apps with the professional networking approach of LinkedIn, is gearing up to launch in the UK. Aiming to shake up the recruitment process in the service industry, Profilr promises a seamless experience for both job seekers and employers.

Round Treasury, an all-in-one banking and treasury platform built for founders and CFOs, has secured $2.1 million in a pre-seed funding round. Passion Capital, known for backing Monzo Bank, Tide Banking, and GoCardless, led the round, with additional investment from Tiny VC, Ascension, Samos Investments, and Entrepreneur First.

Nearly three-quarters of businesses now provide employee wellbeing programmes, yet 83% of professionals reported experiencing mental health struggles at work within the past year, with over a quarter facing these challenges frequently.

There is no question; in an increasingly saturated market, the startup journey has never been more precarious. Recent data shows that startup failures in the US are up to 60% year-over-year, with European markets facing similar risks. At Unfound Studio, we believe that the difference between success and failure for startups lies in one fundamental asset: a robust and thoughtful brand strategy.

FinTech Scotland has revealed the winners of its “Shaping the Future of ESG in Financial Services” initiative, with GaiaLens, a sustainability analytics firm from London, standing out among the successful applicants.

About:Energy, an innovator in battery development software, has announced the opening of its new headquarters featuring a state-of-the-art test facility in Southwark, just a few hundred metres from the Thames and the City of London.

RedTrack, an AI-powered analytics and automation platform for media buyers, has secured $3.2 million in Series A funding, led by LeadVentures with backing from InstaVC, IronWolfCapital, and angel investor Balazs Gandera. RedTrack’s platform currently tracks 60,000 ad accounts, generating over $2 billion in revenue for more than 800 businesses, including ecommerce stores and marketing agencies.

Fintech startup Permutable AI, known for its innovative use of artificial intelligence in financial markets, has launched its latest platform, Trading Co-Pilot. This tool is designed to offer real-time, AI-powered insights into financial markets, drawing on a range of global data sources.

Crypto Quantique, a provider of quantum-driven security for the Internet of Things (IoT), announced a collaboration with Attopsemi Technology, a provider of One-Time Programmable (OTP) intellectual property based in Hsinchu, Taiwan.

Europe is at risk of missing out on innovative early-stage spacetech companies if it continues its current rate of capital allocation.

Zoom has unveiled new AI-first work platform innovations for Zoom Workplace and Zoom Business Services that will transform team communication, collaboration, and productivity and help customers get more done. 

Simplyhealth, the Health Plan provider, has teamed up with Spectrum.Life to offer its customers their new Digital Mental Health service to address the current mental health crisis facing the nation.  All Simplyhealth customers will have access as part of their Health Plan.

Carve is a niche curated marketplace that helps customers find unique ceramic products from the best independent artisans in the UK.

Becca Brighty, a Business Psychologist, ADHD coach, and founder of ADHD Impact, dedicates her work to helping fellow ADHD entrepreneurs understand how their brains are wired and how to thrive both personally and professionally.

In the startup world, ideas are cheap. What transforms a fleeting spark into a world-changing phenomenon? Bold vision and relentless execution. While most founders obsess over R&D, meticulously crafting their groundbreaking products, they often overlook a crucial element needed for lift-off: marketing.

Despite growing awareness, there remains significant ignorance and stigma surrounding workplace mental health, as well as a lack of access to personalised support. This World Mental Health Day (10 October), Glenn Mason, Head of Adult Services at Onebright, focuses on the need to move away from a one-size-fits-all approach to provide employees with the right support.

On World Mental Health Day, St John Ambulance, England’s first aid charity, has added its voice to global calls for workplaces to prioritise mental health first aid. This year’s theme is "Mental Health at Work," highlighting the urgent need for businesses to act.

A study by GRiD, the group risk sector body, has revealed that work-related stress and anxiety has become the leading health concern for most generational employee groups, except Gen X. This marks a shift from 2023, when financial worries topped the list for Gens X, Y (Millennials), and Z, and similarly in 2022 for Millennials and Gen Z.