Additionally, over €200 million has been raised in secured capital through dedicated co-investment vehicles, providing investors the opportunity to invest alongside the fund and participate in select deals.

Pophouse has already put approximately 30% of its debut fund to work, securing landmark deals with legendary artists, including American rock icons KISS, pop trailblazer Cyndi Lauper, and Swedish EDM pioneers Avicii and Swedish House Mafia. The firm remains on the hunt for more music catalogues and intellectual property, with a pipeline featuring some of the most recognisable names in the global music industry.

Co-founded by ABBA’s Björn Ulvaeus and EQT’s Conni Jonsson, Pophouse is led by CEO Per Sundin and chaired by Lennart Blecher, EQT’s Head of Real Assets. Sundin, a former Universal Music executive, played a key role in the industry’s shift to streaming, partnering with Spotify early on and signing Avicii before his global breakthrough. Blecher’s strategic expertise will help steer Pophouse through its next phase of growth following this successful fundraise.

At the heart of Pophouse’s approach is a distinctive, artist-centric investment model. It integrates publishing rights, recording rights, and NIL (name, image, and likeness) rights, consolidating control over iconic music assets. This allows the firm to amplify artist legacies across multiple platforms while delivering value to both artists and investors.

As the music industry experiences rapid evolution – driven by streaming, technology, and shifting consumption patterns – Pophouse’s private equity strategy offers a compelling proposition. By acquiring and enhancing music IP, the firm delivers returns that are uncorrelated with traditional markets while helping artists reach new audiences and unlock fresh revenue streams.

Despite being a first-time fund, Pophouse has navigated a tough private capital environment to attract a global investor base. Backers include pension funds, endowments, high-net-worth individuals, family offices, and sovereign wealth funds, all drawn to the firm’s artist-first strategy. Its success is further strengthened by an investment and creative team that blends financial expertise with deep industry insight, setting Pophouse apart in the evolving world of music investment.

Conni Jonsson, Co-Founder of Pophouse, said: “Facing unprecedented disruption caused by streaming and technology, music intellectual property presents a differentiated, lifetime opportunity for investors. We are reshaping the entertainment industry by applying an active, value-add approach that unlocks future generations for fandom.”

Johan Lagerlöf, Managing Partner at Pophouse, said: “By investing across publishing, recording, and brand rights, Pophouse has created a uniquely attractive prospect not only for investors but also for artists, empowering them to explore and amplify their legacy to new generations of fans. We would like to thank our investors for the trust they have placed in our world-class investment and creative teams, and we look forward to the exciting journey ahead as we continue to partner with more of the world’s preeminent artists.”

Natalia Fontecha, Partner and Head of Capital Raising & Investor Relations, added: “Raising over €1.2 billion for our debut fundraising is an extraordinary milestone that firmly establishes Pophouse as a global leader in music investment. I couldn’t be prouder of our team’s dedication and diligence, and I extend our heartfelt gratitude to our investors for their trust and partnership. As we look ahead, we are committed to driving innovation and breaking creative and technological boundaries, redefining the entertainment landscape in this transformative era for music while delivering attractive uncorrelated returns for our investors.”

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