Joining Xero when the UK business had fewer than 50 people, Donna helped to transform the sales team into global award winners. During that time, she developed a solid understanding of small business - experience that’s invaluable in her role as Director of SMB and Commercial Operations.

A proven team builder and leader, Donna is an expert people manager and an incisive thinker with deep knowledge of the small business landscape. Passionate about supporting entrepreneurs, she has become an authority on Making Tax Digital for business (MTDfb) - one of the key challenges and opportunities on the horizon. Knowing the problems caused by late payments, Donna is also a keen advocate of good cash flow management.