On the 27th & 28th of February, the ExCeL London was transformed into an all-encompassing hub for professional networking, product sourcing, and industry education. The event was a buzzing affair, full of like-minded individuals keen to build their contact books, discover the newest products, and learn from some of the leading voices in the business landscape.

One of the highlight elements of the event was its impressive lineup of keynote speakers, including representatives from household names such as  Alibaba, Cinders Wish and Flight Story. The Topics covered at the event included the convergence of entertainment and commerce, artificial intelligence integrations, and the general pursuit of entrepreneurship in the 21st century, among many others.

Attendees were also able to enjoy the offerings of an internal expo, eCom Business Live, focused on the digital service side of online selling. This show featured talks by representatives from Google, Meta, LinkedIn, and TikTok, encompassing many of the essential competencies for a successful career in the online landscape.

Another massive aspect of the event was the exhibition hall, in which hundreds of businesses in the white-label sector set up stalls to showcase their goods and services. With everything from cosmetics products to craft pasta beer on display, the space covered a lot of ground in terms of industry variety.

Perhaps most notable was the event’s Industry Awards, with eight nominees each for two distinct categories.

The Innovative Product of the Year award, judged by representatives from Whites Beaconsfield, Musclefood, Haze Visual Commerce, John Lewis, and TikTok went to sustainable T-shit printer Teemill. On the other hand, the Leading Manufacturer Award went to CBD skincare brand Cearmed Leaf Ltd on the decisions of reps from Musclefood and BCMPA.

The event was described as a “thoroughly enjoyable experience” and an “incredible time”, with “so many new connections made” by its exhibitors and judges alike, showing that it clearly left an impression on its attendees.

With the event’s success cemented, the international business community is already eagerly awaiting the Las Vegas and New York iterations of the event, taking place on the 8th-9th and 30th-31st of May respectively. Attendees can expect more of the same, greeted by a dedicated space to network, source products, and glean insights from industry figureheads.

The event is also set to make its return to London on the 25th & 26th of February next year, with many industry professionals saving the date already.