Let’s make this Christmas memorable – for you, your loved ones, and the startups in the industry.

MAGIC AI: Fitness Smart Mirror

MAGIC AI is the UK’s first personal trainer that uses AI to track and train its users. The home fitness mirror offers hyper-personalised, on-demand training. Powered by ReflectAI technology, users are able to enjoy real-time rep counting, form correction, and weight guidance – all from the comfort of their own homes. The mirror works as a personal trainer, but when not in use, operates as a regular, sleek mirror.

The Fitness Smart Mirror has recently been hailed one of the ‘Best Inventions 2024’ by TIME, and is currently on offer for £1399.

ŌURA Ring

Have you got a special someone in your life, but an engagement ring is too soon? Maybe an Oura Ring would be the perfect other ring to get!

The Oura Ring blends sleek design with health technology, tracking key metrics such as sleep patterns, activity levels, heart rate, and readiness scores, empowering users to make data-driven decisions about their wellbeing. Available in two styles, the rings combine functionality with minimalism, and are currently on sale, starting at £249.  

Chipolo item trackers

Do you know someone who always loses their stuff? Always in a worry about the whereabout of their wallet, keys, and everything else? A Chipolo tracker may be a gift they don’t know they need.

These Bluetooth-enabled devices help users locate misplaced items like keys, wallets, or bags through a simple smartphone app, and can even connect to Apple’s  ‘Find My’ app. Developed with modern convenience in mind, Chipolo also offers features like out-of-range alerts and integration with digital assistants. Its sleek, lightweight design and the vibrant colour options available make these trackers a thoughtful and practical gift. Chipolo currently have a range of offers on its website, including bundles that offer a range of trackers for a discounted cost.

rabbit Inc. r1

The rabbit r1 is a consumer AI device powered by a natural-language operating system. The r1 is designed to streamline the online experience by eliminating the need for multiple applications, offering an efficient, app-free online interaction.

The r1’s operating system, rabbit OS, is built on the Large Action Model (LAM). This technology is a first-of-its-kind, enabling the device to infer and model human actions on computer interfaces. LAM learns from users' intentions and behaviours when interacting with specific apps, mimicking, and executing these actions swiftly and reliably.

Customers have embraced the product to simplify daily tasks, from decoding complex parking signs and using the AI-powered Rabbit Eye camera for gardening tips to real-time conversation translation, and generating healthy recipes with advanced language models.

The rabbit r1 is currently available for $199 (£161).

Waterhaul sunglasses

Waterhaul repurposes ghost-gear rescued from the oceans into stylish eyewear. By repurposing ocean plastic, Waterhaul not only creates durable and stylish items but also supports marine conservation into its mission. Its sunglasses combine functionality with a mission to reduce waste, offering a thoughtful present that aligns with sustainability values.

Waterhaul’s sunglasses come at a range of price points and styles, and make a fantastic gift for anyone in your life.

From tech innovations to sustainable solutions, startups are redefining gift-giving with thoughtful, practical, and impactful products. Supporting these businesses not only offers unique and meaningful presents but also contributes to innovation and sustainability in the industry, and helps the startups themselves. Whether it’s a cutting-edge wearable, a smart tracker, or eco-conscious gear, gifts from startups provide something special for everyone while backing the creative ventures shaping the future.

For more startup news, check out the other articles on the website, and subscribe to the magazine for free. Listen to The Cereal Entrepreneur podcast for more interviews with entrepreneurs and big-hitters in the startup ecosystem.