Veri, an Oura partner, helps users make better food and lifestyle choices through an app powered by continuous glucose monitors (CGM). As part of the deal, a large part of Veri’s team, including its three founders, will join ŌURA as employees.

“Metabolic health is the natural next dimension of the Oura Ring holistic health experience, and one that our customers have told us they want,” said Tom Hale, CEO, ŌURA. “ŌURA started in sleep and has always had a vision of expanding to support all aspects of health. Over time, we’ve built out our offerings across key behaviours like activity and added new health pillars like cardiovascular health, stress & resilience, and women’s health. Metabolic health is an important next horizon and the team at Veri brings deep experience in that space. We look forward to integrating their expertise as we explore and develop new offerings that add value to our members' lives as we build the best holistic health companion.”

“Metabolic health is a key area of interest for Oura Members, with 97% of members expressing interest in understanding how the food they eat impacts their health. In a survey of Oura Members, 13% indicated that they have worn a CGM, and 53% are interested in wearing a CGM in the next 12 months."

“When most people think about metabolic health, they think of weight loss and diabetes, but, like ŌURA, we've always had a vision centred around helping people understand their health more deeply," said Anttoni Aniebonam, Veri CEO and Co-Founder. “By bringing our experience in metabolic health to ŌURA, a like-minded Finnish brand, we have the opportunity to influence meaningful change in even more people’s lives at a faster rate than we’d be able to on our own. Together, we’ll explore how metabolic awareness can create a more complete picture of your overall health and provide guidance to help Oura Members achieve their personal goals, whatever they may be.”

“Today, Oura Ring is a standalone product, but we see a world where the product experience includes other health data inputs and sensors, such as CGMs, factoring into the data and insights presented within the Oura App,” said Hale. “The expertise of Veri’s team will help accelerate this vision, strengthening our product and opening up new avenues for metabolic health offerings.”

This autumn, ŌURA will take its first step towards integrating metabolic health into its platform with the launch of a new feature called Meals. This tool will allow members to track meal timings and align them with their chronotype, offering insights into how eating habits influence health metrics such as sleep, stress, and recovery. Meals will be available in Oura Labs, an opt-in space within the app where members can test and provide feedback on experimental features.

The acquisition of Veri comes during a period of significant growth for ŌURA, which has now sold over 2.5 million rings and more than doubled its membership in the past year. ŌURA has also expanded its global retail footprint with new partnerships, including Amazon, Target, Elkjop, and John Lewis.

Additionally, its commercial business has grown with increased military collaborations, including partnerships with the Naval Health Research Center (NHRC), the Air Force, the Defense Innovation Unit, and GOVX, making the Oura Ring available to first responders, nurses, military personnel, and other government employees.

Veri’s existing customers will continue to receive support through the end of 2024, with the acquisition subject to standard closing conditions.