Chipolo at CES 2024

On Day two of CES 2024, Startups Magazine's Anna Wood engaged in a thoughtful conversation with Nik and Domen from Chipolo about their latest initiative, the 'Perfectly Imperfect' campaign, which intertwines the concepts of sustainability and embracing imperfections.

Celebrating its 10th anniversary, Chipolo Chipolo is a company that specialises in creating Bluetooth item trackers designed to help users easily locate their personal belongings like keys, wallets, and phones. Their products, compatible with both iOS and Android devices, work in conjunction with the Chipolo app and include various models like Chipolo ONE, Chipolo CARD, and bundles. 

Their new campaign, announced at CES 2024, the 'Perfectly Imperfect' campaign, aims to challenge the societal pressures for perfection. "We launched the Chipola card spot two years ago...during those two years, we actually have about 10,000 of plastic covers that are not perfect," Domen explained. Designed to work exclusively with the Apple Find My network, each ‘Perfectly Imperfect’ Chipolo features slight cosmetic imperfections but offers complete functionality. 

Looking ahead, Chipolo's mission remains providing peace of mind to its customers with their product; highlighting the 'Perfectly Imperfect' campaign and delivering products that work with Google's Find My Device app. 

Watch the full interview with Nik and Domen from Chipolo at CES 2024 below to learn more about their 'Perfectly Imperfect' campaign and their vision for a more sustainable and accepting future.