Fans can subscribe to exclusive content from their favourite artists and are rewarded with NFTs for their actions on the platform, with rarer tokens providing money-can't-buy experiences and access to artists. SonX is not a social network and is intended as a safe space for artists to identify, engage and monetise their most active fans (or “superfans”). An NFT marketplace will enable fans to buy and sell their tokens, with a royalty of each sale being given back to the relevant artist in perpetuity.

SonX will also have its own cryptocurrency, which will facilitate transactions on the platform. Artists will be given the option of withdrawing their earnings (from fan subscriptions, merch sales etc) in either fiat currency or SonX coin but will be given a bonus for selecting the coin. Fans will also be given the same option and bonus when withdrawing their earnings from their NFT sales. Both artists and fans will also have access to staking bonuses, which will be paid on a regular basis, and based on the amount of coin held in the user’s wallet.

About Lee Gray

Founder and CEO of SonX, Lee Gray pioneered and birthed his vision in 2021 of a content platform that enables musicians to monetise and grow their existing fanbase via premium content subscriptions. SonX today is not a social network, but a safe space for artists to identify, engage and monetise their most active fans.

Currently Head of Talent & Creative Strategy at Sony Music Entertainment UK, and with an illustrious career behind him, Gray boasts ten years of experience working across creative industries including music, entertainment, and fashion.

Previously a broadcast and entertainment talent agent at Intertalent Rights Group representing and spearheading the likes of Clara Amfo, Patricia Bright, Montana Brown, Nicola Adams. Gray’s early career saw tenures across Cosmopolitan, InStyle, Harper’s Bazaar and British Vogue, before landing five years in PR & Marketing across some of the most notable and leading fashion brands as well as matchesfashion.com and British start-up, Skinny Dip London.

A North West London native, Gray is creating an innovative product that disrupts the music industry with a larger vision to completely redefine how artists and fans engage globally in the digital and physical world.