Founded by UK serial entrepreneur Chris Donnelly, the London-based platform gives marketers a view into how their brand is read, ranked and recommended by ChatGPT, Claude and Perplexity; giving businesses the tools to improve that visibility in real time.

“This is the biggest shift in marketing since Google,” says Donnelly. “Visibility is no longer earned through keywords or ads but by how AI interprets and prioritises your brand. To stay relevant, businesses now need to understand how these systems read their content and how to train them to see it.”

Searchable is powered by agentic AI which tracks performance across large language models (LLMs) and searches and connects analytics and insights from GA4 and GSC through an interactive agent. Ultimately a complete revolution on how to approach performance marketing; operating 24/7, at machine speed.

OpenAI quietly rolled out a new ‘merchant’ update that lets ChatGPT show live product listings with prices, variants, and availability; straight from connected stores” says Donnelly.

It’s powered by the new Agentic Commerce Protocol, which turns your product feed into structured data that ChatGPT can read, rank and recommend.

Only stores with the right schema and freshness signals are getting indexed. Most Shopify and WooCommerce feeds are still missing key fields.

Searchable is proactive, tracking where your products appear and showing you how to get them ranking” says Donnelly.

Donnelly is no stranger to building category-defining businesses. As the founder of Verb and Lottie, two of the UK’s fastest-growing digital ventures, he has spent the past decade building technology that connects brands with growth. With Searchable, he’s applying this experience to the next evolution of performance marketing.

Drawing on parallels between the early Facebook marketing boom and AI shifting consumer behaviour, Donnelly comments, “Just as marketeers who adopted Meta advertising and Google Search over a decade ago won big, the brands who learn to optimise for AI assistants now will dominate next”.

“When performance marketing began, it revolutionised the landscape; giving a democratised platform to global reach overnight,” he says. “AI-led search is the next evolution of that moment. The brands that master visibility inside ChatGPT and others will win and the ones that don’t will be left behind.”

“In 2012, a £10 in social ad spend could return £100s because no one else was doing it. “That window existed for maybe a year,” he says. “We’re at that same point right now with AI-led search”.

Searchable operates as a growth ‘command centre’ for the AI era. The platform uses agentic AI to track performance across large language models and search engines, linking analytics from GA4 and Google Search Console through an interactive agent.

“Every brand has GA4 and Search Console data, but nobody really knows what to do with it,” says Donnelly. “Searchable connects the dots. You can ask your data, ‘Which pages are making me the most money?’ or ‘Where am I losing visibility?’ and get instant answers.”

From there, Searchable’s AI agent can write copy, generate code and fix SEO issues automatically. “It’s like having a full SEO and analytics team working for you 24/7 – only faster, smarter and more consistent,” Donnelly adds.

To illustrate the urgency, Donnelly shares a personal example. “I asked ChatGPT where to buy a present for my wife and it sent me to a store I’d never heard of. They got my business that day,” he says. “That’s what’s happening right now – AI is already deciding who wins the customer.”

In the world of AI search, there’s no second page of results. “On Google, you had ten blue links. If you weren’t first, you could still be found. But in AI-led search, there’s often one recommendation – maybe three citations. If you’re not in them, you don’t exist.”

That shift, Donnelly argues, is being underestimated. “People think AI shopping is still fringe but it’s not. Those quiet moments where ChatGPT or Claude suggests a brand? That’s where the next trillion-dollar winners are being made and now clickable links are present and the merchant update is live. It's a different world”.

Early adopters are already seeing results. In its invite-only soft launch, Searchable generated six figures of annual recurring revenue within 24 hours and onboarded several household-name brands – many migrating from established US platforms.

“We launched quietly and saw global brands jump ship immediately,” says Donnelly. “What’s wild is these aren’t startups; these are mega brands that can see the writing on the wall but are lacking the insight to be able to move forward.”

The rise of AI assistants means brands are no longer marketing directly to people, but to the systems people trust. “We used to optimise for humans,” says Donnelly. “Now we’re optimising for the machines that talk to humans. Your brand narrative needs to be legible to AI – that’s what will decide who shows up, who sells, and who disappears.”

Searchable’s platform helps brands adapt by analysing how LLMs interpret their content and by generating recommendations that make it more readable – to both people and algorithms.

“AI-led visibility is the new frontier,” he adds. “The front door to the internet is evolving rapidly – from browser to assistant.”

After selling Verb for $30 million and scaling Lottie to a nine figure valuation, Donnelly took time out to build the Creator Accelerator. But his passion for growth technology never left him.

“I’ve built businesses across almost every marketing wave – from SEO to social, paid marketing through to creator growth,” he says. I worked at Lovable and decided I thought the marketing world needed a tool that delivered the same value, one tool that can provide your analytics but also tell you how to improve your AI Search.

Early users have reported major visibility gains and reduced manual SEO work. One brand’s AI-led search presence increased by over 40%, while automation cut optimisation time by half.

Searchable plans to expand its analytics integrations and launch new features that anticipate shifts in AI algorithms before they happen. “The long-term vision,” says Donnelly, “is to give every business a living, breathing AI marketing team – one that learns and evolves as fast as the systems around it.”

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