In 2025, the initiative of Estonian Startup Awards is led by Estonian Founders Society, Startup estonia and LIFT99. The awards aim to recognise Estonia’s most outstanding startups, investors, and community leaders – people who have made remarkable contributions to the development of the startup sector and the economy, and who continue to inspire the next generation of founders.

This year, nominees will be recognised across 11 categories. “The award categories reflect the evolving landscape of Estonia’s startup ecosystem, which is becoming increasingly diverse and mature. Just a few years ago, the focus was primarily on financial technology, but today we’re seeing remarkable advancements in health, defence, and deep technology. For the first time, we are introducing the Impact Visionary Award to recognise individuals whose personal contributions and influence have significantly shaped the development of Estonia’s startup sector,” said Elise Sass, co-founder of LIFT99.

The main categories of the Estonian Startup Awards 2025 are Founder of the Year, Investor of the Year, Newcomer of the Year, Revenue Hack of the Year, and Giving Back Powerhouse of the Year. In addition, there are six special categories recognising outstanding startups in the fields of FinTech, DeepTech, HealthTech, and DefenceTech. The best players in SaaS will also receive recognition. For the first time, the Impact Visionary of 2025 award will be presented.

According to Startup Estonia, 1,556 startup companies operate in Estonia. By Q3, the Estonian startup sector had generated 2.8 billion euros in turnover. Estonian startup sector continues to be the engine of the local economy while the rest of the market continues in slight decline, demonstrating the impact and added value the startup sector is creating in society.

Last year, more than 320 candidates were nominated for the Estonian Startup Awards. Nominees for the Estonian Startup Awards 2025 can be submitted by anyone.

The winners are selected from among the nominees through a secret vote by Estonian startup founders. The winners of all 11 categories will be announced at the annual awards gala on January 22, 2026.