Drawing from its expansive content library, user search trends, and in-house design insights, Canva has identified five major design trends set to dominate in 2024, emphasising positivity, colour, and experimentation.

Pixelation: Precise Yet Playful

Echoing tech aesthetics, Pixelation is a blend of precision and playfulness, reminiscent of classic computer animations. This trend incorporates 8-bit graphics, Minecraft-like wearables, and a mix of airbrushed forms with hand-drawn linework. Pixelation's popularity is on the rise, with a significant increase in related searches on Canva.

Flow and Form: Organic Meets Geometric

This trend merges organic and geometric shapes, creating simple yet impactful designs. It's visible in blob art and flowing, minimalistic shapes, popular in packaging and brand identities. The style has witnessed a 27% growth, reflecting its increasing popularity.

Motion Collage: Shift Your Perspective

Reinventing the collage trend, Motion Collage draws from zine culture and photo montages, creating dynamic designs. Canva’s AI-powered tools like Magic Grab and Magic Animate allow users to easily create attention-grabbing motion collages.

Surrealism: Leave the Real World Behind

Inspired by the 20th-century art movement, Surrealism offers a fantastical escape, especially popular among Gen Z. It involves creating bizarre, off-kilter visuals, with searches for related terms on Canva showing significant growth.

The Bold Rebrand

Bold branding is making a comeback in 2024, with fluorescent color schemes and rounded sans-serif fonts symbolising positivity and fun. Bold typographic systems and neon hues will become central to design, with big-name rebrands expected as companies seek to appeal to newer generations.

In summary, these trends reflect a move towards more creative, expressive, and impactful visual communications, with Canva providing the tools and inspiration for users to stay ahead in the evolving design landscape.