There’s no denying that high-profile influencer marketing, when executed well, can drive a mass of traffic and word of mouth hype. But now thanks to ASA laws, influencers now have to be transparent when working with brands on these campaigns, which can leave customers feeling unsure as to whether an influencer is being authentic. As a result, a brand's reputation can take a massive hit. 

A pioneering scheme designed to support startup businesses and stimulate growth in Wales is showcasing the best of innovation and tech talent in August.

Sir Dave Brailsford led the Great British cycling team to unparalleled success during his era as Performance Director between 2003 and 2014. The team went from the periphery of world cycling to winning over 150 gold medals across the 10 years he was in the role.

Thinkific Labs, a platform for creating, marketing, and selling online courses, today announced the launch of the third annual Think in Color Summit.

 

Four cutting-edge UK technology startups will now have the opportunity to develop minimum viable products (MVPs) to help industry titans digitise and improve their manufacturing processes, after being selected to go through to the final stage of Digital Catapult’s Made Smarter Technology Accelerator Programme.

Northern-based volunteer collective, Fund Her North, which brings together women in the investment industry to support Northern female founders, has launched the region’s only female angel syndicate, Women Angels of the North.

This topic is probably one of those that were lost on very few people from the industry. But if this piece could save another startup founder from making a move that would affect their relationship with investors and probably jeopardise the whole fundraising process, I'll try my chances.

Do you ever wonder how long you spend scrolling on social media platforms? Or, have you ever found yourself deep in a TikTok binge until the early hours of the morning? It’s a remarkably common occurrence, and it’s not your fault: social media apps are intentionally designed with addictive features. This comes at a big cost for both our physical and mental health.

I’m a big believer in reading. It’s always relaxed me and offered guidance in surprising ways. As a founder who set up a company in my 20s, I read every entrepreneur book I could get my hands on at the time, desperate to soak up some wisdom from those who had made a success of their businesses.

An effective SEO strategy doesn't always mean you have to work hard, but it always requires you to work smart. Whether you just launched a website or your website's SEO needs a different approach, there is always room to improve regardless of the business type, size, or industry. SEO expert at UENI, Matt Reevy, shares 7 handy online marketing tips to help you upgrade your website's SEO and help boost your business.

A major part in delivering a successful campaign is to ensure you have the right people behind your brand. By having the best individuals to represent your product or service, the better engagement you’ll have with consumers. When it comes to creating your ideal team, there are some important factors to consider. From personality, knowledge, skills, attitude to experience. If you can tick all of these, then the greater impact your campaign will have.

It’s easy to understand the alure of starting up and running your own business; the highly attractive personal, professional and financial rewards bring a great degree of job satisfaction. But there is no doubt that the pressures can sometimes be all-consuming.

Apple announced big updates for iCloud and iOS 15 at the company’s annual Worldwide Developers Conference this June, with a particular focus on privacy and data tracking. Newly unveiled features from the tech giant include the ability for users to load remote content privately without disclosing their IP, as well as using 'burner' email accounts to sign up for email offers.

The pandemic has affected businesses across all sectors, with many having to navigate a broad range of issues from customer and employee safety to adapting operations and following government guidelines.

Since the 1990s media artist Chris Hales has taken a solo DIY approach to create interactive film installations and performances that have been shown worldwide. His current interest is in customised film, in which user data (a video grab, a voice recording, selfie photo, or text responses) is incorporated into a short film in humorous ways, giving a personal experience for each user.