In the words of Bill Gates, 'Content is king' and this applies for startups. Quality content not only helps to boost awareness and improve SEO, but is also a marketing tool that will start conversations and showcase brand value. It is perhaps one of the most vital tools a business can have, but it’s amazing how many startups still don’t utilise it to its full potential.

The global pandemic in 2020 has caused a global shift to remote and hybrid work as well as a transition to online or cloud-based solutions, forcing companies to quickly pivot the way they operate without the luxury of careful preparation. Where most companies saw crises, cybercriminals saw opportunities and cybersecurity startups saw growth potentials.

Operating a competitive business in today’s world is seemingly more complicated than ever. New processes are constantly being developed and integrated, hourly insights and analytics are available for analysis, and even your current method of keeping track of stock is becoming obsolete. But how effective are all these new methods and processes?

When lockdown hit in early 2020, the world as we knew it changed overnight. Once bustling city streets were silent, shopping malls were empty of people, social gatherings were banned, and remote working was enforced. 

In 2021, we saw organisations across every sector throw themselves into recovery and growth, fearlessly adapting to the challenges facing them and investing in the tools and skills needed to futureproof their businesses.

Despite the growth and prominence of mobile messengers and office chat apps, email is still an essential part of daily, business life.

It’s Valentine’s season: a time when many are keen to put their best foot forward and are looking to impress.

Honest question… As a business owner or entrepreneur, how often do look at your to-do list and think 'there’s not enough hours in the day or days in the week'? How often do you say 'I wish I had more help around here?' or find yourself doing tasks that you know could be done by someone else?

Fluttr, an online dating app requiring the use of full biometric ID verification technology to improve user safety and security, has launched, offering a secure platform where people can safely find love and make new authentic connections.

The remote working lifestyle has become second nature for people worldwide in the last few years. Prior to the widespread working from home mandates in March 2020, only around 1.5% of jobs in the United States offered remote work as an option – by the end of 2021, this had risen to 17%. How we work has evolved dramatically, with more and more people opting to liberate themselves from the traditional nine to five routine.

The number of companies seeking metaverse experts is soaring, with hundreds of openings on offer across the UK and the number steeply climbing, according to new research from smarter job search engine Adzuna.

We all want to feel safe in the workplace, both physically and mentally. Whether you manage a site or own your own business, both the safety and welfare of your team is paramount. This article will explore some of the ways you can ensure that your workplace is an inviting space.

Sustainability hasn’t just remained a province for non-profit organisations. Many companies are coming forward to embrace the responsibility of creating an environmentally sustainable future. 

Following the turbulence and uncertainty of the COVID-19 pandemic, it’s no secret that businesses throughout the UK have been forced to adapt to the evolving demands of the new normal.