Placing a 30-second advert in the Super Bowl costs about £4 million. A billboard in Times Square might run you between ​​£1-2 million for a month. Even placing a simple spread in a popular magazine will typically start in the tens of thousands.

Customer Acquisition Cost (CAC) is the cost of acquiring a customer to purchase products. It works along with the Customer Lifetime Value (CLV). CAC is an important term for growth businesses.

Alongside inventing the first parachute and helicopter, Leonardo da Vinci is credited with creating the first CV. In 1482 he wrote to the Duke of Milan to try and secure some work. And it worked. The Duke become a fan, commissioned da Vinci for The Last Supper, and the rest is history.

Although revenue-based financing has many benefits and in-built flexibility, founders should be assessing its suitability once they considered all the aspects of the product and the lender.

This article could have been entitled ‘data and financials’ but so many of you would not have got even this far.  But the truth is that data and your financials are not just numbers, as without a clear understanding of both of these then nothing else stands much of a chance.  Data needs to be properly collected and analysed, and any assumptions and financial forecasts are then driven from this data.

Millions of Americans have left the workforce due to the ongoing public health crisis of the COVID-19 pandemic. Women were particularly impacted since many of them had to sacrifice their job and become the primary caretakers of their children due to school and daycare closures. Many companies may be at risk of losing some of their best and brightest employees if they don’t figure out how to accommodate female workers with children.

It goes without saying that the past two years have been, for the most part, unpredictable. In both our professional and personal lives, we’ve all had to pivot and adapt to situations we never thought imaginable. In fact, according to the World Uncertainty Index (Ahir) we’re living in the most uncertain time in human history. 

Hybrid working is happening. At least, that’s what large organisations are telling everyone. We recently examined the publicly stated positions of 150 FTSE and Fortune companies and found that two-thirds were on record advocating some form of hybrid working for their employees, compared to just 6% that had publicly stated their opposition for non-office-based working.

I’m a marketing leader in the tech sector and passionate about diversifying our industry. I care about living my values and keeping women paid, well and thriving. Through Possible Ground I work with people looking to enter the tech industry whether that’s through a job or a business they are running.

We all know how important it is to get that right work and life balance, but as an entrepreneur it can be difficult. As this week is National Work Life Week, we wanted to highlight the many factors that can contribute to your high-stress levels, some such as lack of sleep and getting sick. But did you know that all three of these actually go hand-in-hand? 

The buzz around artificial intelligence (AI) is everywhere - and with good reason. AI plays a pivotal role in many aspects of our lives ranging from Google maps to facial recognition to voice assistants. AI is now ingrained into so many elements of our lives. But at what cost? 

Generational differences within a workplace are nothing new. For years we’ve listened to baby boomers and millennials clash over each other's attitudes towards work and how each generation has varying traits that impact their ability to work. 

Accounting for 99% of all companies and 77% of the workforce, according to McKinsey, small and medium-size enterprises are, by far, the largest commercial segment in the UK.

One of the biggest reasons for startup failure is ‘the wrong team’. I’ve been building startups with different co-founders for over three decades and have seen a lot of what goes wrong.

Work-life balance is my lover and spreading its joy with others is one of my reasons for living (we are in a very open relationship, please join). But we’ve not always been so close.