Building a brand is an intimidating prospect, and you might be tempted to plunge in without spending time on careful consideration and research beforehand. That's a mistake.

In the business world, there are two main types of messaging: A2P and P2P. But what do these terms mean? And which one is better for your company? In this blog post, we will explore the differences between A2P and P2P messaging, and explain when each type is most beneficial.

As a new startup business you have a number of things to consider in order to build and ensure success. One particularly crucial factor is selecting your tech stack. While on the surface it might seem like an easy decision, it can prove detrimental to a businesses’ success if not given careful consideration.

Retail technology startup, Slip provide insight on how its female co-founder had a 60% response rate when reaching out to female engineers about open jobs at the company while the male co-founder had no responses. 

A lot has happened in the past two years that have dramatically altered the way we define the concept of ‘work’. It is clear that hybrid working isn’t going anywhere and there has been a mixed bag of feelings about this working style. We’ve gone from feeling isolated during lockdowns, to loving avoiding the commute, to thinking about how we can use this model to its full potential.

Modern working can come with a certain amount of pressure. However, following the pandemic, increased working from home and the blurred boundaries between home life and work life, some employees are becoming increasingly overworked.

Entrepreneurs would all be delighted to find the magic solution to growing their business tenfold but what if the answer isn’t a magic solution but rather simply following a number of key drivers which lead inexorably towards that dream growth?

Have you ever been described as ‘too much?’ Too worried? Too… anything. What if our too much is actually our superpower? Does the below resonate with you?

Anyone that has started their own business, and even those that have thought about it but not made the jump as yet, or indeed decided not to do so in the end, all recognise that it is a big decision. A very big decision. And as such, it is a decision that is often deliberated over for a long time before it is acted upon. Certainly, a lot of research and clear thinking needs to be done before committing.

As COVID-19 has entered its third year, entrepreneurism and gig work is on the rise. Over 10% of the UK workforce, and over 20% in London, now work in the gig economy.  People are demanding greater flexibility and autonomy in their professions, thus work culture objectives are shifting too.

Hybrid working is the new norm and brings advantages to both businesses and their employees. However, it also creates a new set of challenges and requires a shift in activities to support employee empowerment.

57% of employees say feeling recognised would reduce the likelihood that they would take a call from a headhunter, according to the latest State of Recognition Report from Achievers Workforce Institute, the research and insights arm of Achievers.

As the IPCC announced its final warning that the coming years are critical in saving the Earth’s depletion. However, the road to achieving Net-Zero seems unclear, as nearly one in three (30%) say their company is not doing enough to combat climate change.

The supply chain network faces another major crisis after shaking the global economy during the COVID-19 pandemic.

Earth Day commences on the 22nd of April. Earth Day marks the anniversary of the birth of the modern environmental movement in 1970. It celebrates the importance of recycling in preserving our natural resources and securing the future of our planet.