The innovative service has also seen a 300 per cent increase in the number of people using its app to generate additional income each month, going from 60,000 users in January 2022 to 180,000 in September. 

Shepper offers businesses real time data collection, mystery shopping, and audit services to help protect and inform brands such as L’Oréal and Ferrero. By offering payment for small jobs, the company is changing the face of data collection and offering Brits a chance to earn extra income. 

The quality of data collection and insight gathered for clients has also resulted in strong customer loyalty, with 80 per cent of revenue in 2022 coming from repeat business. Shepper has completed over 150,000 reports for clients – over 2.6 million data points - in just the last six months as demand from businesses grows.  

The app financially rewards its users for carrying out market research, mystery shopping and audit services in high street stores, restaurants, and properties, fondly naming its community as “Shepherds”. This year, Shepper is expecting to pay out around £2 million to its community of Shepherds.

Shepper’s rapid surge in popularity has resulted in an increase in job availability for its users across the UK, with Shepherds having completed almost 90 per cent of last year’s jobs in just the first half of 2022. It expects to double the number of jobs available year-on-year from 2023.

Commenting Lindsay Forster, CEO of Shepper, said: “The cost of living crisis and rising inflation have put increased strain on the relationship between brands and their customers, leading more brands to use our service. In the wake of an economic downturn, it is more important than ever for brands to understand their customers and their experiences, which has led to a sharp growth in our clientele. The deepening cost of living crisis and economic uncertainty have also led to a huge increase in the use of our app, as more and more people are seeking alternative ways to top up their income.”