Keeping the customers you already have will always be more profitable and more important than finding new ones. Being able to sustain a high customer retention rate should be the priority of every business. Content marketing strategies are a great way to do this. Construct your buyer journey to continue beyond the initial purchase and optimise your content to ensure customers trust your brand.

For many, the Great Resignation has been a time of new roles, new opportunities, and career changes. Some have called it the Great Reset.

Startups Magazine caught up with Wybo  Wijnbergen Co-founder and CEO, infinitSpace. infinitSpace enables office landlords to easily create and run a flexible office space under their brand and conditions. 

As investment into tech booms across the country, many of us are familiar with web designers, IT managers, and sales engineers, but as the industry grows and adapts, so do the roles in demand. 

Blockchain technology is amazing. Sadly, it is most known for bitcoins and other virtual currencies, where the added value of the technology has little to no meaning  to humankind. At the end of the day, Bitcoins  just create a lot of CO2 for nothing.

One of the key things that everyone struggles with is Time Management, whether they are C-Suite (I actually hate that phrase) or a junior executive. It’s also even more prevalent if you are the owner of a Start-up where you can end up being responsible for everything from toilet rolls to long-term business strategy. Even if you are the owner of a thriving SME with a team, you’ll still end up with a long, long ‘To Do’ list that never seems to get shorter, but only seems to grow longer. So what is the answer for effective Time Management?

As many UK health tech and fitness brands are moving through to the new financial year, you can hear the buzz of excitement from marketing communication professionals as finally, we are going back to face-to-face events. Nevertheless, content marketing remains a significant part of the PR and digital marketing strategy, and by the looks of it, its importance is only increasing.

74% of American companies have already adopted or plan to adopt a permanent hybrid work model. There are many benefits to using a hybrid work model for your startup. Your employees will have a better work-life balance, you can downsize your office space, and your employees will be more content.

We talk a lot about how leaders need to make sure everyone in their team is happy and comfortable. It’s important to create a culture that promotes well-being and performance, but while leaders take care of the people they lead, who is taking care of them?

With the European proptech market now accounting for around 20% of global proptech investment (Property Week, 10 March), it’s high time we looked at the pressures real estate technology startups are facing to stand out, get in front of the right people and mature faster. Three industry experts share their views on how startups can scale in a truly sustainable way:

So far in this ‘Back to Basics’ series we have looked at nine fundamental areas that entrepreneurs and would-be founders either consider or should be considering, both before and during their startup journey. These have covered: Should I Find a Co-founder?; Working with Advisors; To Scale or Not to Scale?; Pitch Decks and Business Plans; Think Green!; Raising Finance; Basic Truths; Cash Flow is Everything; and Second Thoughts.

Learning and development are crucial in creating a high performing team. Everyone processes information differently and it’s no different when we learn. With no two people the same, it’s important to acknowledge the different employee learning styles of employees in your team.

Uniforms and workwear may not seem the most exciting subject - until you talk to James Bolingbroke.  James set up his company in October 2019 - just in time for the pandemic, but that didn’t dilute his passion and he’s taken his fledgling business from a part-time enterprise to his full-time passion. Let’s find out what inspired him - and his plans for the future.

Few numbers matter more to a founder than their company’s valuation. This is a fairly universal truth. But if you asked a focus group of founders which employees they valued the most, you’d probably get a few different answers.