You’ve heard the maxim that 'failing to plan is planning to fail,' right? I’m not here to debate it. For any complicated initiative, a plan is needed – that’s true. But I do want to suggest that the long-held maxim only represents one side of the spectrum, and that the other side (overplanning) is equally dangerous to the success of a startup.

This Mum Runs is the largest mobile, on and offline running community for Mums in the world, aiming to empower millions of women to feel great about themselves just through moving more and doing it using the power of community. Here we chat to Mel Bound, Founder and CEO of This Mum Runs, as part of our International Women's Day celebrations.

If you’ve dipped a toe into marketing, you know that every business needs social proof to grow. You must reassure potential customers that they’re right to pick you, because other people have done so before.

Right now it might feel harder than ever to cut through the noise and get your brand featured in the press. You might also feel that you'd like to secure media coverage but you don't have the budget to employ a PR agency, or perhaps the time yourself to knock up a press release or work out which journalists you should be targeting.

Over the last 12 months, video conferencing tool Zoom experienced exponential growth, B2B social media platform, LinkedIn, saw a 60% increase in user content creation and 55% of UK buyers revealed they will continue to shop online even when the high street re-opens its doors.

Last year was an incredibly challenging one for entrepreneurs and small business owners. According to a survey from Alignable, 45% of small businesses reported earning less than half of their pre-pandemic revenue. Statistics like these can scare you away from starting a company in 2021, but they shouldn’t.

Do you have a digital marketing strategy?

Sustainable events agency and consultancy, Legacy Events, is set to launch its new innovative marketplace, which includes everything needed to organise a successful sustainable event, in one place.

The past twelve months have been especially hard for the UK’s many businesses. After several years of negotiations, the UK finally departed from the EU with a deal that had been finalised merely eight days before the formal withdrawal.

A new report by Claromentis has revealed that 73% of UK workers want to split their time between home and office working after the pandemic. Unilever, Twitter, Square and many more companies have announced their staff may never return to working a five-day week in the office. But what do workers want?

Part of being human, is being connected. No person is an island, even if a few might own one. Innovative startup, Crème de la Crème, develops and uses their software to help people connect, specifically; to help companies connect to freelance experts in tech, marketing and design.

incspaces, a space as a service operator with locations across London and Manchester, is opening a brand new 24/7 flexible workspace in the heart of Leeds. The 19,000 square foot venue will play host to both young startups and established businesses embracing the ever growing flexibility of the future of work.

As a social impact entrepreneur and investor, I like to think I know a business opportunity when I see one. The 2030 ban on sales of new petrol and diesel cars provides us with a massive opportunity. Entrepreneurs and investors should be incredibly excited about this new technology and the potential to innovate. As far as I’m concerned, Electric Vehicles (EVs) are the new smartphones.

Social media will always be an integral part of your small business’ digital marketing strategy, whether you’re using it to alert fans and followers about new offerings, industry news, or showing how things work behind the scenes in your company

Small changes consistently applied over a period of time WILL have a big impact on your business. For example, if you simply commit to spending 30 minutes every day engaging with your target audience on social media, this daily activity on your part will gradually compound into a significant impact on your business.