Today, the sales funnel is more buyer-focused. It’s no longer about sales professionals and their understanding of products and services, but rather a concentration on buyers and how a business can fulfill their needs. And if you are a business wanting to get more prospects and clients, you need to put enough information about your brand where your targets spend the most time.

What are the blueprints needed to start your own blockchain tech startup? How can you navigate through the tech tools, software, hardware, platforms, resources, projects, processes, methods and strategies necessary for success?

TapTrip is an award-winning online travel management company, founded in 2018 by Thomas Young, Neil Ruth and Jack Timblin. It was the first ever travel tech (and Manchester-based) company to be accepted onto the Barclays powered by Techstars accelerator. Here, two of the founders, Neil and Thomas share some tips for FinTech startups on the hunt for finance.

At the recent SaaStock exhibition, Philip Edmondson-Jones, Oxx, a venture capital (VC) company investing in ambitious B2B SaaS companies, explained the best practice when scaling your business rapidly.

Adapting and pivoting. For businesses, these two words sum up 2020 and the COVID pandemic perhaps more than any other words. Each and every business has had to reinvent itself in some form or another during the last year or so.

This year’s theme for International Women’s Day is #ChoosetoChallenge, so we’ve spoken to a host of female leaders doing just that. CEO of Clearbanc, Michele Romanow is using AI to challenge traditional VC investment. With decisions based on data and not ‘who you know’ Clearbanc has invested in 8x more women than men in the UK. CMO of Fiverr Gali Arnon, believes freelance marketplaces are helping to diminish the gender pay gap for women across the world and Anna Brailsford, CEO of Code First Girls is on a mission to get more women into coding. 

Gender roles have been set back significantly since the COVID crisis began stated 57% of respondents to a new survey of the UK tech industry released ahead for International Women's Day 2021.

March 8th 2021 marks International Women’s Day, and a Yoopies survey on equality has revealed that 70% our survey respondents believe there is gender inequality in the workplace in various ways. Pay gaps, missing out on promotions and lack of access to positions of responsibility were cited amongst the most pressing issues of professional gender inequality and furthermore, we revealed that women are far more likely to have trouble balancing their home or personal life with their professional one than men.

Women throughout history continue to make their mark creating innovations and discoveries that impact our lives today. To celebrate International Women’s Day 2021, Miranda Kent, Managing Associate at intellectual property firm, Mathys & Squire, reflects on inspiring female inventors in each decade since 1910 - when the firm was first founded - to demonstrate the significant value that realising new ideas and inventions can bring.

Most women are suffering with general self-esteem issues with 79% admitting to struggling in this area, according to new research released by think tank The WealthiHer Network, which was published for International Women’s Day, taking place on 8th March 2021.

A recent survey by Arctic Shores, which investigated the talent acquisition landscape for the year ahead, revealed that three in four companies plan to review their diversity hiring practices for 2021. These findings are surprising, considering 81% of companies already run unconscious bias training. This would suggest diminishing confidence amongst talent leaders that unconscious bias training alone is enough to ensure fair, consistent and effective processes.

A growing number of people are showing interest in investing. This has been evidenced by an increase in the number of trading and investment accounts opened over the last 18 months and the interest is expected to continue for the foreseeable future. Additionally, more and more business and startup entrepreneurs are getting involved as well. This is due to an interest in becoming more financially literate as well as the desire to benefit from investment yield. But how to go about it?

The UK is heading towards a ‘burnout breakpoint’ with search data exposing alarming levels of people seeking help. As we quickly approach the anniversary of the first lockdown, Chris Parke, CEO of Talking Talent who discovered these findings is urging businesses to support employees and implement practical solutions to prevent similar levels throughout 2021 and hordes of workers reaching their breakpoint.

Research from Ezra, a global provider of digital coaching, has revealed to what extent the current pandemic could change the face of the professional workplace on a permanent basis. The trend of working remotely is one that has been largely forced on us due to lockdown restrictions and concerns over safety. However, for many it means more time at home and a positive increase in the work-life balance.

The education sector is facing some of the toughest years in its history. But how can it position itself to handle the demands of the modern-day learner? Here we take a look at what’s driving a return to the classroom and how providers can best respond by offering new digital learning methods.