Danni Rush is Chief Operating Officer for Virgin Incentives, Virgin Experience Days and Virgin Experience Gifts. Danni’s career has spanned several industries including travel, retail, and outdoor education. Her passion for team engagement, having seen the positive impact that a highly engaged and motivated team can have on business performance. Danni leads the customer experience, corporate sales, product development, partnerships and the people strategy and helped the business navigate through the challenging pandemic period to increase employee engagement ratings and win gold at the 2021 UK Employee Experience Awards. As a brand champion, Danni is passionate about how experiential awards can help organisations find the best way to reward and recognise team members.