“ I was born in a family where you either become a professional athlete, or you become a poet or a writer.” Co-founder and CEO of Bioniq Vadim Fedotov tells Startups Magazine. Although sports and writing don’t really seem to relate, to reach excellence in either requires a certain quality. Fedotov chose to become an athlete, but following a career cut short by injury, he turned that pursuit for quality to his next passion: health. First focusing on his own, then on health as a whole, this saw Fedotov found a startup offering ‘the world’s most personalised supplements."