The impact of Generative Artificial Intelligence in the business ecosystem, the disruptions that will affect the future of organisations, such as the use of data, or the opportunities that sustainability brings to the business are some of the challenges that are marking the agenda of international leaders. In fact, market reports reveal that half of the companies in Europe are already incorporating AI, and that more than 40% of managers understand that there is a real commitment to move towards compliance with ESG (Environmental, Social and Governance) criteria as an added value.