Our brain is constantly evolving. According to Zimmer, the brain has up to 100 billion neurons which create 100 trillion neural connections, making our brain into a highly complex thinking machine. We can take seemingly random pieces of information and connect them to completely unrelated subjects and create something new, which is why as humans we are incredibly creative and innovative. It seems like a paradox then, as despite this, we can find it so difficult to break negative habits that may even be detrimental to us.

In the face of rising care backlogs and staffing shortages, healthcare services urgently need innovative solutions to deliver sustainable transformation and support. As an Accident and Emergency doctor, I witnessed first-hand how poorly implemented, inflexible tech put additional pressure on clinicians and affected the ability to provide the best patient care. 

It's been 50 years since mankind last set foot on the Moon. During this time, human space exploration has focused on manned low-Earth orbit missions and unmanned exploration. The space industry is worth £240bn worldwide with the UK accounting for £16bn of that.

A new economic landscape is quickly materialising as consumers become more discerning with spending, and the pressure is on startups to work harder to generate love for their brand across many different surfaces.

Harvard Business School conducted a recent survey where they discovered 70% of people believe it is important for businesses to make a positive impact. They also found 25% of consumers take a zero-tolerance stance on companies that employ questionable ethical practices.

Most entrepreneurs, and indeed the early-stage businesses themselves, share many of the same challenges and experiences along their journey. This is basically true irrespective of the industry in which they operate or the product or service that they deliver.

The customer is always right, and one of the most important factors when it comes to business decisions. So how do you keep the customer happy?

Once starting up, the competition can be fierce, and it can be difficult standing out from the crowd. You always need to be ahead of the game and prepare for the unexpected.

One of the biggest challenges that businesses are experiencing today is recruitment. Described as The Great Resignation, the UK has seen higher-than-usual numbers of employees voluntarily leaving their jobs since the pandemic, which is having a huge impact on businesses finding and retaining talent.

As TikTik consumption is increasing, we spoke to someone with expertise, Cat Anderson, Head of Marketing EMEA at Sprout Social on why B2B startups should bother with TikTok, and how entrepreneurs can work on growing their social presence.

Every now and again, two seemingly divergent ideas work together. Peanut butter and jelly anyone? I’d like to propose another unlikely combo: offices and tents. On the face of it, it may seem crazy, but this idea is backed by solid research.

Every company is struggling to attract enough talent. Despite huge pressure to fill jobs, record levels of recruitment woes globally are showing no signs of improvement. By 2030, research consultancy Korn Ferry estimates that more than 85 million jobs could go unfilled because there simply aren’t enough skilled people to take them.

The world is currently experiencing a mass shift that is caused by the pervading attitudes among millennials, or Generation Y, and Generation Z (collectively those aged 20-50) as among the most valued group of employees and customers.

By 2020, more than 220 million people around the world were unemployed. That means the global unemployment rate was at 6.5%.

There is evidence to suggest that people only retain 10% of a message when reading it, but as much as 85% when viewing a video.

The IT market is experiencing a crisis all over the world - the number of vacancies is declining, while the number of specialists open to new offers is steadily growing. There are many reasons for such changes in the IT market. The main now is the  Russia’s invasion of Ukraine, the economic crisis and its consequences in all spheres of our lives

With TikTok becoming one of the most used social apps, but a lot of people still thinking it is aimed more for the younger generation, are businesses missing a trick not being on TikTok?

Technology is something that aids our progression forward, but can it be used as a force for good and point us in the right direction as we move to the future?

Businesses are finally beginning to understand just how vital omnichannel customer service experiences are. A customer would head into a brick-and-mortar store to make a purchase. These are single-channel customers.

Recent Gallup analysis shows fully engaged customers will give a 23% greater share of their wallet – providing a significant revenue opportunity for businesses to compete on quality of Customer Experience (CX).