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ARTICLES IN Features
What making tax digital really means for small businesses
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What making tax digital really means for small businesses

HMRC’s Making Tax Digital for Income Tax Self-Assessment (MTD ITSA) represents one of the most significant changes to UK tax administration in recent years. Sole traders, landlords, and freelancers with an income of £50,000 who previously filed a single annual tax return will instead be required to provide quarterly digital updates, along with a final end-of-period statement, using HMRC-compatible software.

Features 1 month ago
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Create a members community people actually want to join (and stay in)

Every startup owner ultimately wants the same things: More money. More growth. More loyal customers or clients. 

Features 1 month ago
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Why marketers and SME leaders need to reinvent how they demonstrate content ROI

Content marketing has been something of a golden child for companies, recently. SMEs and other firms have been happy to invest heavily in the likes of online articles and blogs, video, e-books, and research reports with the aim of driving customer numbers. According to my company’s research, 91% of marketers have increased their content budgets since 2020

Features 1 month ago
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How framing changes the way consumers perceive your offer

The Framing Effect is all about perception. The way you frame or present the same thing changes how people perceive it. Customers don’t just react to the facts; they react emotionally to how those facts are shown. The roots of the idea go back to the work of Tversky & Kahneman (1981), applied in marketing by Ries & Trout.

Features 1 month ago
Why your data profile matters as much as your pitch deck
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Why your data profile matters as much as your pitch deck

Here's an uncomfortable truth many founders discover too late: you've built something brilliant, gained traction, assembled a talented team – but when it comes to raising your next round, finding the right investors feels like searching in the dark. Meanwhile, investors complain they can't discover quality deal flow outside their usual networks.

Features 1 month ago
AI startups for the ageing population
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AI startups for the ageing population

By 2050, one in six people worldwide will be over 65. In Europe, it will be closer to one in three. Although this stems from the positive reality of longer lives and better health, healthcare systems built for younger, shorter-lived populations now face the growing burdens of chronic disease, multimorbidity, and long-term care. And while we can celebrate the advancements that have taken us here, the ageing population is certainly an economic challenge that we must adapt to.

Features 1 month ago
4 underserved consumer segments driving the next wave of startup growth
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4 underserved consumer segments driving the next wave of startup growth

As a founder or product lead, you may have noticed how crowded the obvious markets are, leaving you with massive market opportunities that large corporations often overlook. Changing demographics, cultural shifts, and greater public awareness have created unmet needs that agile startups can service in various ways.

Features 1 month ago
UK enters its Winter Arc as productivity peaks
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UK enters its Winter Arc as productivity peaks

As summer holidays have wrapped up, Brits are entering what’s becoming known as the “Winter Arc” – the late autumn period where people focus on productivity, goal-setting, and getting ahead before the year-end rush. Employment Hero data shows that households and employees largely back in rhythm, making October and November key months for productivity.

Features 1 month ago
The next frontier of AI isn’t about replacing people – it’s about empowering them
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The next frontier of AI isn’t about replacing people – it’s about empowering them

Raising the topic of artificial intelligence (AI) often sparks debates about job losses and automation replacing humans, and this can be the case in hospitality, but in my view, in an industry built on personal connection, a different story is unfolding. In hospitality, AI isn’t replacing people – it’s empowering them. The next frontier of automation is human-centred, using technology to amplify empathy, not erase it. I believe everyone in hospitality needs AI.

Features 1 month ago
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Why brand truly matters for early-stage founders

There’s a dangerous myth that continues to linger in startup culture – if you build a great product, they will come. Though it’s the mantra widely attributed to Facebook’s rise in 2004, it simply no longer holds true in today’s world.

Features 1 month ago
The cost of getting payroll wrong
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The cost of getting payroll wrong

When National Australia Bank (NAB) recently disclosed it faces a staggering AUSD 130 million in costs due to historical payroll underpayments, some dating back more than a decade, it was headline news. However, while reports tend to focus on the scale of such mistakes made by large institutions, the underlying message should resonate deeply with organisations of every size: payroll errors are a serious issue, and can lead to significant financial, regulatory, and reputational consequences, for organisations of any size.

Features 1 month ago
Scaling Ukrainian startups in wartime: lessons in resilience and innovation
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Scaling Ukrainian startups in wartime: lessons in resilience and innovation

The full-scale invasion of Ukraine in 2022 posed unprecedented challenges to the nation's startup ecosystem. Yet, against all odds, Ukrainian entrepreneurs have demonstrated remarkable resilience and innovation. From navigating funding shortages to adapting business models and entering international markets, Ukrainian startups have not only survived but thrived.

Features 1 month ago
Why Physical AI is the next billion-dollar bet for investors
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Why Physical AI is the next billion-dollar bet for investors

We’re living in a moment when technology cycles no longer stretch across decades, they compress into single-digit years. Cloud went mainstream in less than a generation, mobile rewrote consumer behaviour almost overnight, and generative AI stormed the enterprise in record time. But speed hasn’t equalled success. Scratch beneath the headlines and a sobering fact emerges: according to MIT, 95% of enterprise GenAI initiatives have yet to deliver measurable impact.

Features 1 month ago
4 AI trends shaping tech innovation in 2025 and beyond
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4 AI trends shaping tech innovation in 2025 and beyond

AI is no longer just a trendy technology that companies promote as a value add; it has become a must-have for organisations aiming to stay competitive. This message is heard in many technology events and workshops during 2025.

Features 1 month ago
The quiet decline in British entrepreneurship
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The quiet decline in British entrepreneurship

Since the global financial crisis of 2008, successive governments have placed high-growth companies at the heart of the UK’s economic strategy. The goal is to create an environment where innovative startups can grow into globally competitive businesses such as the fintech giants Revolut, Wise, Monzo, and Ebury.

Features 1 month ago
Storytelling beyond sales: how founders win hearts, minds, and cash
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Storytelling beyond sales: how founders win hearts, minds, and cash

Your startup’s story isn’t just a pitch, it’s the playbook for how you attract customers, talent, and investors. Here’s how to tell a story that sells your vision as much as your product.

Features 1 month ago
Factories deserve better
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Factories deserve better

I spent eight years working for a small British manufacturer in Oxfordshire. The sort of outfit that, like so many brilliant UK manufacturers, makes astonishing kit in an unassuming shed tucked away in the beautiful countryside. I’ve lost count of the number of days I’ve watched vanish: chasing a work order hidden in someone’s desk, sitting in a meeting that should have been an email, or typing the same numbers into two systems that hate each other. So I started Mithryl with a goal to turn that chaos into usable knowledge and give teams their time back.

Features 1 month ago
From bubble to business: how AI matures
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From bubble to business: how AI matures

In just over a year, AI funding went from explosive to cautious optimism. After the staggering $108 billion poured into AI startups in 2024, 2025 has shown the emergence of a new pattern.

Features 1 month ago
AI startups risk forgetting the ‘U’ in UX
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AI startups risk forgetting the ‘U’ in UX

Enterprise AI is facing a severe reality check. Amidst a massive rush of investment, a recent MIT study has delivered a sobering finding: 95% of corporate generative AI pilots are failing to progress to scaled adoption and deliver measurable financial returns.

Features 1 month ago
Government measures falling short, SMEs in survival mode
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Government measures falling short, SMEs in survival mode

UK SMEs say specific Government initiatives designed to help them survive and grow don’t go far enough, according to new research from Bibby Financial Services (BFS).

Features 1 month ago

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