The past 18 months have been challenging but, as some might say, through adversity comes opportunity. The pandemic has given many people the chance to reconsider their position - what they’re doing and where they want to go - so it comes as no surprise that 2020 saw a record number of startups.

If we aren’t currently talking about the upcoming COP26, that is taking place this Sunday (so article pending next week), or about Facebook rebranding as Meta, (who knows where that came from?) then everyone is talking about the Chancellor’s budget announcement and what that means four the startups and small businesses out there.

A recent Utility Bidder article reveals that hybrid working offices could save businesses up to a net of £1.6bn. 

Online reputation management (ORM) focuses on helping businesses create a positive public impression. To achieve this, a company needs to counteract all the negative material there is online about them. 

When you start a new business there are so many barriers that you need to overcome.  The first barrier is validating your business idea and ensuring that it will be profitable, and that there’ll be a target market willing and able to buy from you. 

The holiday season can be a stressful time for any startup. However, add the current global supply chain issues to the holiday rush, and businesses just might see a repeat of the fulfillment issues from late 2020. 

Every brand thinks they can turn on the charm to impress the ladies, but the opposite is often true. While an enormous 89% of women control daily shopping, the overwhelming majority (a whopping 91%) feel advertisers simply don’t understand us. Shocking, I know.

The digital transformation is bringing significant benefits for firms of all sizes. From new revenue opportunities to reduced transaction costs to better access to information, digital technologies are boosting performance and profitability.

Your team will be at the core of your business and growing one that works for you and your business is probably one of the most important factors in building a successful business.

While you should be proud that your kid can speak fluently in your native language, learning a second language at an early age can open doors to many more opportunities.

I would be lying if I said that raising capital as a female Founder is an easy process. Even those that make it look easy, have faced invisible barriers that aren’t present with their male counterparts. What I have learnt, however, is that having this knowledge - that I am a woman (and woman of colour) and that I am on the backfoot - simply doesn’t help me at all.

Before March 2020, catching ‘fresher’s flu’ was a right of passage for university students. Fast forward 18 months and students around the world stayed indoors to keep illness at bay. However, the pandemic has taught the education sector an important lesson - the value of selecting the right communication tools. 

The startup phase is full of energy and excitement. That being said, taking the time to think about accounting and bookkeeping is a bit like asking which neighborhood wants to sit out the pickup ballgame to serve as scorekeeper.

If you have ever advertised online, the chances are that you have been a victim of ad fraud. Ad fraud can be defined as any attempt to defraud digital advertising networks and campaigns for financial gain. It is typically carried out through the use of bots – software applications programmed to do certain tasks – though there are a number of other methods that scammers use to trick advertisers and waste their budgets.

Placing a 30-second advert in the Super Bowl costs about £4 million. A billboard in Times Square might run you between ​​£1-2 million for a month. Even placing a simple spread in a popular magazine will typically start in the tens of thousands.

You are a tech founder or dream of a successful career as a VC investor. Imagine finding yourself in a room with one of the absolute legends in early stage investing in Europe. Not virtually. In-person. One hand away. Like good old times but better. 

Alongside inventing the first parachute and helicopter, Leonardo da Vinci is credited with creating the first CV. In 1482 he wrote to the Duke of Milan to try and secure some work. And it worked. The Duke become a fan, commissioned da Vinci for The Last Supper, and the rest is history.

It’s no secret that content is still king when optimising websites and pages for search engines. Every content marketer knows this all too well and that high-quality content is essential to drive visitors in today’s online world. However, relying on content alone is not enough. Using internal links is also necessary to support your Search Engine Optimisation (SEO) to drive traffic to your pages.

When wanting to transition into biotech startup, it’s important to consider your strategy to succeed. Biotech companies need to address an unmet medical/technological need in the market. Without careful evaluation of market potential, there is a risk of failure. 

This article could have been entitled ‘data and financials’ but so many of you would not have got even this far.  But the truth is that data and your financials are not just numbers, as without a clear understanding of both of these then nothing else stands much of a chance.  Data needs to be properly collected and analysed, and any assumptions and financial forecasts are then driven from this data.