Imagine a world where marketing isn't about pushing products or services onto unwilling consumers. But it is rather about captivating them with valuable and engaging content. In this realm, customers seek out brands, share their contact information, and become loyal advocates. This is the goal of content marketing in driving leads.

We are living in a time of great change and challenge. The global pandemic, climate change, social inequality, and political polarisation are just a few of the issues that we face as a society. These challenges threaten our ecosystems, food and financial security, and general well-being.

Tech giants are becoming increasingly interested in patents. For the most part, you can understand why: prolific patent filing suggests abundant innovation. For companies like Apple, the brand with the ‘Genius Bar’, genius inventions - wrapped up in beautiful design - are the heart of the brand.

Being a leader can be empowering, rewarding and greatly satisfying. Coordinating team members and ensuring projects are completed on time requires many skills, many of which rely on effective communication and the ability to build professional relationships.

The rise of AI tools is a popular topic of conversation across the tech ecosystem. The possibility of AI to create productivity gains for small organisations has been particularly important for startup leaders who can rely on such tools to boost business growth. Agile founders will need to understand how best to leverage AI tools to gain a competitive advantage without running up costs. Thankfully, no-code technology provides the clearest comparison for the value these emerging technologies have for startups and how they change the way employees work.

At Growth Studio, we help startups focused on improving planet health, succeed, grow and attract investment.

“I have started a business I am passionate about, so why am I not getting sales and or an interested audience?

Timing and good fortune are certainly useful when starting a business, but they aren’t critical to its success. Whilst the current state of the economy is making raising funds difficult, if you possess an exceptional idea and a clear market opportunity, you will eventually find someone willing to support you financially. Once you embark on your entrepreneurial journey, it becomes crucial to utilise the funds wisely and swiftly bring your product or service to the market.

The rise of social media and permeance of today’s air-brushed, filtered perfection is often hard to escape. It’s easier than ever to keep up with not just trends, but microtrends. But when we’re surrounded by so many images of what we’re ‘supposed’ to look like, it can become overwhelming, and for some, even disheartening.

Amanda Lieu, Director of Brand, Product Marketing, and Growth at SEON, a global fincrime and fraud prevention company, has tech flowing through her veins. A self-prescribed digital native, Amanda started her career in coding, launching websites, and apps through 360o digital marketing and customer engagement.

The venture capital tech ecosystem has been rising to meet several difficult challenges over the course of the last year, and even the last few months. The global chatter is over AI - and rightly so.

How can you ensure that your startup will survive and thrive in the competitive and dynamic market?

Jargon, buzz words, and constant technical developments can leave businesses overwhelmed with choice when it comes to selecting a communications system. In a digital age, using a comprehensive phone system is crucial to remaining competitive. But how do businesses decide which one is right for them?

Data is a crucial asset for companies, especially startups. And accurate analysis of this data is equally important as they drive relevant strategies.

Inflation and supply chain disruptions have had a cascading effect on bottom lines, particularly impacting small to medium businesses (SMBs).

In today's digital age, data privacy and security are of utmost importance for all businesses, including startups. According to research, cyber-attacks against small and medium businesses in the UK soared by 15% in 2022, with more than half (54%) of SMEs experiencing some form of cyber-attack last year, up from 39% in 2020. The findings also uncover that 18% of SMEs said their business was not protected with cybersecurity software.

I will surely not throw a “news bomb” here by saying that venture capital fundraising marketing is going through a bad patch. Yet, some statistics never hurt.

Tony Chocolonely, the ethical chocolate brand, recently hit the headlines for introducing a ‘golden share’ mechanism to their business to protect the company’s ethical strategy.

In the early stages of launching a new product or service, startups often face resource constraints that limit their ability to invest in dedicated UX research.