Before a startup invests a significant amount of money to enter the market with a groundbreaking and hopefully successful concept, it’s crucial to validate whether potential customers truly need an idea and are ready to embrace it. This is where a prototype of a future product can play a pivotal role. However, there are many potential pitfalls.

Lipstick on a pig – a phrase used for decades to describe “making superficial or cosmetic changes to a product in a futile effort to disguise its fundamental failings”, according to Wikipedia. This applies to a scary amount of marketing out there.

We live in a world where it’s never been easier to create a brand. Every day, businesses are being built on digital platforms, creating a curious social audience, and amassing followers from moment one.

Logos have ways to roll out visual storytelling in any business setting – they always spark “storied existence” as their organisation counterparts, aiming to demonstrate brand identities, values, and goals.

President Biden has signed a bill into law that mandates ByteDance, the Chinese owner of TikTok, to divest its stake in the app within nine months or face a block in the US.

After being given the title of ‘most masterful pitch’ by the BBC and securing investments from both Gary Neville and Sara Davies on Dragons' Den, Lottie Whyte, Co-Founder of MyoMaster, knows how to successfully sell-in an idea.

The business landscape today is highly competitive, and companies must be able to offer something different in order to attract and retain customers. While a product or service may help to secure a buyer’s initial business, there are many other factors that can influence a customer's decision to remain loyal to a brand.

Omnisend, an omnichannel marketing platform used by over 100,000 merchants, studied more than 2 billion messages sent by British ecommerce businesses in 2023, including email, SMS, and push notifications.

Content marketing together with public relations outreach plays a pivotal role in attracting investment as it is an essential tool in storytelling, it communicates a startup's value proposition, credibility, and growth potential to potential investors.

In the fast-paced world of entrepreneurship and innovation, securing funding is often the lifeblood of success. However, in the pursuit of investment, many overlook the pivotal role that Public Relations (PR) can play in enhancing investment readiness.

Communication permeates every aspect of growing a business, from establishing brand identity and attracting customers to managing relationships, gathering feedback, empowering employees, and navigating challenges.

Our Bristol-based PR agency works with local, national, and international clients across a variety of sectors including health, NGOs, and cyber security.

Public relations can prove to be quite tricky. While it may appear straightforward from an outsider's perspective, in reality, it undergoes continuous changes, much like any other sector influenced by digitalisation.

Earlier this year, Honest Mobile launched its rebrand. That quarter, brand search volumes increased by 67% compared to the previous. And, as we know, brand is a long-term game: this is just the beginning.

Marketing matters more now than ever for small businesses and is a crucial tool for driving profitability. In fact, according to HubSpot, companies that prioritise marketing efforts are 13 times more likely to see positive Return on Investment (ROI).

Recent ONS figures suggest that the UK economy continues to experience mixed fortunes, and while a marked recession doesn’t look likely, it will take some time to return to strong growth.

The start of the new financial year is the ideal time for businesses of all sizes to establish a marketing budget for the coming twelve months.

In the vast expanse of the digital universe where attention is a prized currency, the undeniable importance of video content for startups becomes increasingly obvious. It's more than just a strategy for catching eyes; it's a dynamic means of forging genuine connections, communicating the essence of your brand, and etching a memorable presence in the minds of your audience.

In today's digital age, social media has become an important platform for startups to showcase their creativity, connect with their audience, and build their brand identity. However, amidst the vast ocean of content circulating online, protecting intellectual property rights has emerged as a significant challenge for many businesses.

A website is your digital storefront – an opportunity to make a lasting impression and establish your brand in the hearts and minds of your audience and by bearing in mind these essentials, businesses looking to make a name for themselves from the get-go can ensure they create websites that not only captivate and inspire but also drive meaningful results for their business.