The start of the new financial year is the ideal time for businesses of all sizes to establish a marketing budget for the coming twelve months.

In the vast expanse of the digital universe where attention is a prized currency, the undeniable importance of video content for startups becomes increasingly obvious. It's more than just a strategy for catching eyes; it's a dynamic means of forging genuine connections, communicating the essence of your brand, and etching a memorable presence in the minds of your audience.

In today's digital age, social media has become an important platform for startups to showcase their creativity, connect with their audience, and build their brand identity. However, amidst the vast ocean of content circulating online, protecting intellectual property rights has emerged as a significant challenge for many businesses.

A website is your digital storefront – an opportunity to make a lasting impression and establish your brand in the hearts and minds of your audience and by bearing in mind these essentials, businesses looking to make a name for themselves from the get-go can ensure they create websites that not only captivate and inspire but also drive meaningful results for their business.

Easter, with its themes of renewal and celebration, presents a unique opportunity for startups to market their products.

In the world of entrepreneurship, small businesses often find themselves grappling with a common challenge: how to stretch a modest marketing budget to deliver maximum impact.

Californian startup Astrolab, which will send its Flex rover to the moon in 2026, has signed a deal with Group of Humans, offering it the chance to test and advertise new products – on the moon.

New insights from iwoca, one of the largest lenders to small businesses in Europe, highlight an emerging trend where SMEs are leveraging social media influencers for marketing purposes.

Attention has long been the buzzword of the marketing world. The thing every brand is battling for, yet is so hard to grab and hold. Those crucial few seconds – and if you’re lucky, minutes – which plant a seed in a potential future customer are essential to any business trying to make a dent with their advertising both ATL and online.

In 2024, establishing yourself as an expert within your field is crucial to staying relevant. eCommerce brands and service businesses that are sharing the expertise behind their products connect more deeply with their audiences, resulting in greater investment in their brand.

We are all biased, and this isn’t a good thing for marketers. As humans, we are creatures of our evolution, life history and current environment, and therefore prone to subconscious assumptions and biases. Biases that risk harming our marketing results.

This Consumer Rights Day, fresh insights from Twilio have highlighted that nearly four out of 10 (39%) UK consumers would choose to avoid nudge marketing and sales strategies altogether. These strategies include countdown timers, "last chance to buy" alerts, and email follow-ups urging them to finalise incomplete purchases.

As the founder of a startup, it’s a scary thought that roughly 60% fail in the first three years. However, the high failure rate of startups can’t be too much of a deterrent for entrepreneurs given that between 2020 and 2022 the number of tech firms in the UK doubled. 

Branding can impact a business in all kinds of ways. It can change how your customers and investors see you. It can influence the attitude and approach of your team members. And ultimately, it can shape your personal satisfaction in your business. But for startups, with so much other stuff to pull the attention, branding is easily overlooked, and it can be difficult to know when to start. There are a few key things to keep in mind.

Navigating the intricate landscape of trade marks and brand protection is crucial for startups aiming to carve out a distinctive identity in a competitive market. This article addresses the ten most frequently asked questions by startups about trade marks and brand protection. It provides valuable insights into how emerging businesses can safeguard their innovations, ensure their brand stands out, and avoid common pitfalls.

Blockbusters, the 90s video rental chain, is all too often rolled out as the example of a business seemingly blindsided by technological innovation, whose collapse saw it go from 9000 stores worldwide in 2004 to just one in 2018.

No matter what industry you’re in, marketing is essential for boosting brand awareness, increasing your market share, and driving your business forward.

2024 is set to be a big year for the cyber security sector and with that comes competition as firms battle for share of mind. Players in this market will need to navigate pressure from the strong headwinds that include consolidation, and technology churn and with this comes the opportunity for smaller players to take on the cyber security old guard.

In today’s digital era, teeming with apps, platforms, and tools, all designed to help you promote your business, it’s surprising that so many barriers still exist when it comes to advertising online with confidence.

In terms of both paid and organic marketing strategies, social media offers a powerful and cost-effective way for brands to build and reach communities, drive engagement, and establish positive brand reputation – yet so many brands fail to gain traction on their social channels.