Login Branding at launch: your unsung hero or just another line? Everywhere you turn, there's content from ‘brand experts’ arguing the absolute necessity of having a disruptive and unique brand strategy from day zero. But let's take a moment to cut through to what this actually looks like. Brand 7 months ago
Login Amazon Ads Research: UK SMBs look to advertising to fuel future growth at home and internationally New research from Amazon Ads revealed that UK SMBs are experiencing significant benefits from advertising, aiding their expansion both domestically and internationally. Brand 7 months ago
Login How you can start making the most of first-party data Google’s phasing out of third-party cookies has left marketers scrambling to tap into the power of first-party data to continue reaching and connecting with audiences. Brand 7 months ago
Login Role of content marketing in building brand authority for a new startup In this competition that grows every day, starting your brand is not enough. You need to strive to build authority in the market to make your brand prominent. Making your business influential helps it stand out from others and shine as a leader among competitors. Brand 7 months ago
Login Navigating PR in the startup world: myths and realities Public Relations is a vital aspect of any organisation's communication strategy, essential for shaping and maintaining a positive image in the eyes of the public. Brand 7 months ago
Login Do More with Less: 5 Reasons Freelancers Unlock Powerful PR for Startups The freelance revolution cuts across every industry, shattering the once-impenetrable walls of corporate hierarchy. From software gurus to PR ninjas, even executive leadership, a vast pool of independent contractors – not employees – now fulfil every imaginable role across companies. Brand 7 months ago
Login Real Stories, Real Customers: Leveraging User Content for Growth With 90% of customers choosing products based on recommendations, leveraging your existing customer base is a powerful way to attract new clients and grow your business. Encouraging customers to share their stories about your products or services helps to build a genuine image, which, in turn, draws in new leads. Brand 7 months ago
Login How to develop a marketing strategy for a startup Developing a marketing strategy for a brand-new business takes time and careful planning but the investment you make now in terms of time out of your day can lead to a strong foundation from which to grow. Brand 7 months ago
Login New ways for small businesses to boost and avoid Apple service fees Businesses with limited resources have found tremendous value in advertising through boosted posts to find new customers and have been utilising them for many years. In fact, nearly all boosted post users are small businesses. Brand 7 months ago
Login Are you getting the most from your influencer marketing budget? According to Statista, the influencer marketing industry will reach a value of $24 billion by the end of 2024. Brand 7 months ago
Login Building the bigger picture: data engineering in marketing Chances are that you’ve heard the phrase ‘data-driven marketing’ – but what does it really mean? Brand 7 months ago
Login Social allows you to dream big on a small budget Ever since social media burst onto the scene in the early 2000s, ad spend has increased year on year. Social media is currently driving better cost-effectiveness and reach on target audiences than traditional broadcast TV, and it’s estimated that this will only rise further, with social spend reaching $219.8 billion by the end of 2024. Brand 7 months ago
Login Why email marketing is still relevant in 2024 Email marketing is probably older than you think. The very first email marketing blast was sent in 1978, by Digital Equipment Corp employee, Gary Thuerk. Brand 7 months ago
Login Meaningful actions brands can take for LGBTQ+ inclusivity Streetbees, known for its large-scale qualitative and quantitative audience insights through conversational research, has unveiled new research that delves into consumer sentiments and expectations regarding brand engagement during Pride month. Brand 7 months ago
Login AI is Transforming Small Business Marketing: How to Use it iStock, an e-commerce platform offering images, videos, and illustrations to small and medium-sized businesses (SMBs) and enterprises (SMEs), has unveiled new data-backed tips to help businesses of all sizes navigate the use of generative-AI in marketing to customers. Brand 7 months ago
Login Google Search Update: What you need to know in Marketing and PR Google regularly updates the way that content is processed and prioritised on the results pages of the search engine. There have been some big updates in recent years, mostly down to the evolution of AI and its powers of answering questions and writing content. Brand 7 months ago
Login How Online Presence Affects Due Diligence And How Digital PR Can Help In the modern era of increased digital connectivity, more startups and entrepreneurs have to undergo due diligence processes before forming business relationships or making important decisions, such as committing to investments. Brand 8 months ago
Login 5 Dos and Don’ts for Startup Marketing In my 15+ years of experience as a marketer, I’ve learned my fair share of tips and tricks. When helping startup founders understand what marketing tactics are most effective for their own business, I like to keep it simple and actionable. Brand 8 months ago
Login The product is everything Having spent a lifetime creating brands, much of my time in recent years has been spent advising young startups about their ventures. Sometimes it’s interesting, even rewarding, but on other occasions it can be very difficult. Brand 8 months ago
Login 5 Tips to Improve User Experience of Your Ecommerce Website Ecommerce has become fiercely competitive, especially after COVID-19 since most businesses have started selling online. To stand out in this overcrowded space, attracting and retaining customers is a tough job. Brand 8 months ago