Greek philosophy and public relations: two subjects that rarely inform the same discussion. But here we go (please bear with me).

As we approach this new decade, it is clear that chasing after customers is getting increasingly harder and harder. Social media advertising is now as saturated if not even more than its traditional counterpart.

Have you heard of ‘associative learning’? If not then, very simply, this is the basis upon which people mentally connect things together.

Business is becoming ever-more personal. Today’s leading companies have human faces: to think of Facebook is to think of Mark Zuckerberg; to hear Amazon is to call to mind Jeff Bezos.

“We can no longer continue to operate in this linear B2B / B2C world when it comes to business. People buy people and all relationships are human to human,” Sallee Poinsette-Nash.

Sounds like a simple question, doesn’t it? And yet a fundamental lack of understanding in who your customer is, where to find them and what they think or feel is often one of the most common mistakes businesses can’t afford to make, but do.

When it comes to marketing a startup, there can often be some misconceptions: Is it too soon to start thinking about? Is the company too small? Some people think marketing isn’t a priority and budget should be spent elsewhere (something that bigger corporations also fall foul of), or that any type of marketing is good.

When you’re keen to win more customers, you turn to marketing. And more often than not, you look at advertising, PR, or anything else that you think that will make a change quickly.

On the ScaleX stage at Dublin Tech Summit 2019, April 10th, a panel comprised of: Andrew Lindsay VP Corporate Development and Business Development at Hubspot; Alan Costello Venture Investor Leader at NDRC; Niall McEvoy Manager of High Potential Startups at Enterprise Ireland; and moderated by Graham Hussey co-founder of The Startup Van, discussed how to position your team and brand for international scaling.

Jane Henry, co-founder of Marylebone Difference Marketing shares some words of PR wisdom for startups.

At the start of any new year, a slew of gurus and thought leaders come out of hiding. Ben Hayes, Director at Grasp Brands, explains.

Ben Hayes, Director of Grasp Brands, exposes the tech industry's big and costly branding problem.

Startups Magazine talks with Julie Rice, WeWork Partner and co-founder of SoulCycle, to discuss what she envisions for the future of branding.