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ARTICLES IN Brand
How SMBs and content creators can create the ‘perfect’ YouTube video
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How SMBs and content creators can create the ‘perfect’ YouTube video

YouTube has revolutionised video streaming for two decades. Not only has it adapted to the rise of TikTok and Instagram via YouTube Shorts, but recent studies show that Gen Z users are still more likely to use YouTube than TikTok. 

Brand 2 months ago
6 ways to create news for your startup
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6 ways to create news for your startup

In the world of startups, grabbing media attention is both essential and frustrating. Founders often tell me, "We need PR, but we don’t have any news!" The truth is, that early-stage startups rarely have major announcements like funding rounds or acquisitions. So how do you make headlines when there’s nothing obviously "newsworthy" happening?

Brand 2 months ago
Startup secrets: the key to driving growth through event marketing
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Startup secrets: the key to driving growth through event marketing

Startups can’t afford to waste time and money on events that don’t deliver real business results. In today’s competitive landscape, every event must drive outcomes that fuel growth.

Brand 2 months ago
How female founders can amplify their voices through communications platforms
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How female founders can amplify their voices through communications platforms

In the lead-up to International Women’s Day, a day dedicated to acknowledging, recognising, reflecting, acting, speaking up, celebrating, and empowering women, I’m reminded of the immense power we each hold through PR and our own publishing platforms – such as our social media profiles, personal blogs, websites, newsletters, podcasts, video channels, online courses/webinars. These all allow us to create and share our stories and messages directly with the world.

Brand 3 months ago
Time to exit the ‘wilderness years’ and get visible
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Time to exit the ‘wilderness years’ and get visible

PR and visibility expert Amanda FitzGerald shares five ways you can be seen as the go-to expert in your field.

Brand 3 months ago
AI, design, and startups
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AI, design, and startups

Artificial Intelligence (AI) is revolutionising everything, and the design space is no exception. AI offers startups innovative tools to enhance creativity, streamline processes, and reduce costs. When startups have limited resources at the start, AI is an excellent option to overcome challenges.

Brand 3 months ago
4 proven strategies to get your startup in top tier publications
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4 proven strategies to get your startup in top tier publications

Are you making the assumption that high profile press coverage is only for those businesses who have reached a certain audience size?

Brand 3 months ago
Clickbait “stop hiring humans” marketing campaign made Artisan go viral
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Clickbait “stop hiring humans” marketing campaign made Artisan go viral

AI has dominated discussions over the past few years, with concerns about its potential to replace jobs taking centre stage. While some remain fearful, others are clearly excited about embracing an AI-driven future as global web searches for ‘AI workers’ continuously rise an average of 80% each month.

Brand 3 months ago
Why your marketing doesn’t work
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Why your marketing doesn’t work

The biggest reason marketing fails for small businesses isn’t that “marketing doesn’t work” – it’s that they haven’t built a system that does.

Brand 3 months ago
Free marketing school launches to boost small business growth
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Free marketing school launches to boost small business growth

Marketing and brand visibility are the top priorities for small business owners aiming to grow this year, with new research revealing that 71% want to focus on these areas in 2025.

Brand 4 months ago
How can we deal with the decline of conventional digital marketing platforms in 2025?
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How can we deal with the decline of conventional digital marketing platforms in 2025?

It’s 2025, and your reliable Google Ads campaigns produce only half the leads they produced three years ago, your organic search rank is in free fall, your target audience spends less and less time on older platforms, and your long-term strategies no longer yield fruit. Sound familiar? Don’t fret, you're not alone. Marketers worldwide are grappling with this seismic shift in marketing trends. But here’s a silver lining: with each challenge comes opportunity.

Brand 4 months ago
Why brand reputation is paramount when launching a startup
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Why brand reputation is paramount when launching a startup

Forget the fancy logos, the killer website, and the perfect pitch deck. While those are all important, the most crucial element for any startup, particularly in today's cutthroat environment, is something far less tangible: your reputation.

Brand 4 months ago
How to build a digital marketing strategy and not get washed away by storming markets
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How to build a digital marketing strategy and not get washed away by storming markets

If I were asked to describe the major hallmark of digital marketing in 2025, I would say it’s brands choosing to adhere to “no-strategy” marketing. Instead of creating a solid 5-year plan with a step-by-step route to success, plenty of businesses today are merely reacting to rapid technological evolution, natural disasters, political shifts, and TikTok trends; our time is rich with Black Swans of all scales.

Brand 4 months ago
Prioritising podcasts, photos, and personalisation for startup success
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Prioritising podcasts, photos, and personalisation for startup success

Today’s startups face the typical set of challenges when it comes to launching a new company in a crowded market. With a niche product or service, you need to cultivate a strong brand identity with a marketing campaign that will be visible. Speaking to potential customers, and gaining their trust are all increasingly important to make your mark entering a market. 

Brand 4 months ago
Venture capital branding: how to do it, and why it matters
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Venture capital branding: how to do it, and why it matters

Branding is not just a nice-to-have in venture capital. In an industry built on relationships, trust, and differentiation, a strong brand is one of the most valuable assets a firm can cultivate. Yet, many VCs overlook its importance, treating branding as secondary to deal flow, performance, or network effects.

Brand 4 months ago
Glow up your startup: top 2025 design trends, according to experts
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Glow up your startup: top 2025 design trends, according to experts

For startups, creating your branding can feel like choosing your personality. Deciding whether you want to come across as fun and frivolous, safe and serious, or peaceful and personable can be the difference between boom or bust for your company. Throw in the fact that trends come in and out of season, and suddenly the prospect of nailing your visual branding can feel like a daunting task.

Brand 4 months ago
Do tech startups really need a TikTok presence
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Do tech startups really need a TikTok presence?

Social media in all its forms has become a marketing must-do. Its reach is enormous and its shareability potential far beyond any other marketing channel. But TikTok has a certain reputation. The younger sibling of the social media dynasty, it’s relatively new to the party, and largely associated with frivolous content – viral trends for Gen Z and the impressionable generations.

Brand 4 months ago
How differentiated branding can drive growth for your B2B startup
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How differentiated branding can drive growth for your B2B startup

"In a busy marketplace, not standing out is the same as being invisible," said Seth Godin.

Brand 4 months ago
9/10
The power and perplexity of picking the perfect startup brand name
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The power and perplexity of picking the perfect brand name

Startup founders have a huge list of things to think about, and somewhere pretty high is the company name. It’s like naming your child, so much emotion and pressure to get it right can lead to a disproportionate amount of time and concern being expended at the expense of other vitally important jobs-to-be-done.

Brand 4 months ago
Understanding brand and communications challenges in startups
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Understanding brand and communications challenges in startups

The world of startups and scaleups can prove to be a bit of a shock for some brand and communications professionals, finding that their corporate-leaning playbooks may offer limited usefulness.

Brand 4 months ago

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