Articles by Steve Madincea | Startups Magazine

Steve Madincea

Steve is the founder and managing partner at Fantastec, whose product, the Fantastec SWAP app, which allows fans to trade blockchain-based digital collectibles, has already topped the sports app download charts. Steve is a leading mind in the world of Sports Marketing, having accrued more than three decades of experience working in the sector. He was the founder of PRISM – an international sports marketing, PR and event management company that eventually became part of the WPP Group. He also acted as the commercial director for the Benneton F1 team, who won multiple world championships in the 1990s.

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COVID-19 and the sports industry: how startups can help the sector’s recovery

As with every sector, the sports industry has been greatly affected by the COVID-19 pandemic. The after effects will no doubt continue to reverberate for some time to come even once we emerge from this global health crisis. However, sport is unique in that it plays a different role to many other activities in life; it provides a space for people to come together for rituals and traditions, often harking back for generations.