Kiera Sowery

Kiera graduated from Brunel University with a First Class Degree in Communications and Media in 2021. She joined Startups Magazine in August as an Editorial Assistant and is keen to develop her career in journalism and public relations, specifically within EdTech, MedTech and SpaceTech industries. In her spare time she runs a community on Instagram for fellow graduates and students, aiming to inspire them with positive, uplifting content and to share her post-graduation journey (@guidedbyagraduate).

821 Articles Published | Follow:
The future of marketing: AI, Metaverse & humanity

Are you ready for the future of marketing? Join us on 8th June at 6pm as we celebrate the launch of our latest issue. You guessed it. We’ll be at the incredible Huddle co-working space, Hammersmith to celebrate our marketing issue.

While US tech giants suffer mass layoffs, Europe’s thriving tech hub can help cut costs

Just three months into 2023 and over 600 tech companies have announced mass layoffs globally, impacting over 180,000 employees. This is compared to 161,411 tech company layoffs in 2022 as a whole. While most of these layoffs occurred within some of Silicon Valley’s most notorious tech giants, there is no doubt that this stream of job cuts has impacted businesses both large and small across the globe – reportedly fuelled by ongoing global macroeconomic conditions.

UCaaS provider to exhibit at Digital Transformation Expo

Unified Communications as a Service (UCaaS) provider Ringover will exhibit at Digital Transformation Expo, taking place at Manchester Central on May 17 and 18, 2023. Exhibiting from booth F60, Ringover will demonstrate its omnichannel communications platform and explore the relevance of an all-in-one solution within digital transformation.

Digitisation driving boom in cyber security and fraud detection sectors

Research by digital identity security specialists, ID Crypt Global, has shown that the market size of both the fraud detection software development and cyber security software development sectors have increased notably year on year, with this growth expected to continue through to 2025.

Femtech can empower women and their mental health

Femtech is a rapidly growing industry focused on designing technology specifically for women’s health and wellness needs. From period tracking apps to pelvic floor trainers, femtech products have revolutionised the way women approach their health. Femtech has huge potential to make a significant impact on women’s mental health and wellbeing. By providing digital tools and resources that are tailored to women’s unique needs, femtech has the power to transform the way we approach mental health.

Is 2023 the comeback year for email marketing?

With marketing budgets being squashed, marketers are expected to do more with less. Teams are leaner, cookie policies are changing, Google analytics 4 has been released and, with fewer people commuting and out shopping, OOH is being put to the test. These changes have created a mini storm within most marketing departments which, for years, have been collecting and analysing data, finding patterns and trends and adapting their tactics and budgets to improve their ROI.

Sticky raises £1.5m seed funding as it transforms the value of physical spaces

Sticky, the technology company solving companies’ inefficient and often unprofitable physical spaces, has raised £1.5 million in seed funding from prominent UK venture investors to accelerate customer growth across leisure and retail markets around the world.

UK economy falls 0.3% in March, below expectations

The UK fell 0.3% in March, below expectations.

Amazon pledges to create 750 apprenticeships for SMEs

Amazon has announced that it will support the creation of more than 750 apprenticeships in 250 small and medium-sized organisations across England by next year.

83% of business leaders feel ‘morally uncomfortable’ about how their company uses data

Research by data consultancy Profusion has revealed that the vast majority of UK business leaders are struggling to use data ethically within their organisation.

Data reveals the world’s most influential entrepreneurs

Modern-day entrepreneurs have utilised various resources such as programmes, interviews, and podcasts to expand their empires and personal brands. With this emergence of entrepreneurs in the influencer sphere, Business Name Generator has delved into social data to find out which entrepreneurs hold the most influence online in 2023.

AI to play a key role in strengthening accountants’ position

Artificial Intelligence (AI) will play a key role not only in helping accountants to be a more effective strategic business partner to their clients, but also in keeping small businesses afloat, according to new research1 from Intuit QuickBooks.

UK bosses pick up the lifestyle bill as disposable income shrinks for employees

Perkbox, the global rewards and benefits platform, reveals proprietary data showing the extent to which businesses have become champions of their employees’ lifestyles. With price rises fuelling the cost of living crisis, employees are increasingly relying on employer-funded rewards to enjoy the moments that matter outside of work.

Opportunities for future startup-to-startup collaboration

In the final article in our four-part series, we will pick up where we left off in part three (startups leveraging each other’s networks to drive portfolio sales) and look at how young firms buying from each other creates opportunities for closer collaborations. Over to Sam Perry, Founder of Ensemble, with contributions from Rory Sadler Co-Founder and CEO at Trumpet.

This article is part 4 of 4 in the series Keeping it in the startup community
Stix Mindfulness reveal results of study for Mental Health Awareness Week

Stix Mindfulness, a provider of interactive wellbeing products for children, announces the results of a recent research study showing the positive impact of Stix Mindfulness Remotes on children’s mood. The study, conducted over four weeks, involved eight children and was conducted in partnership with Brunel University London.

7 in 10 UK tech workers consider hybrid working a key factor

Techspace has released The Scaleup Culture Report, a national report diving into the current state of workplace culture across the UK tech industry. Based on a comprehensive YouGov survey of 1,000 tech workers, the report sheds light on how companies are adapting to new working models and shares insights and learnings to help businesses.

5 reasons why startups are masters at doing their own PR

As a startup business, building trust, credibility and awareness is absolutely crucial and ongoing media coverage is an effective way in achieving this.

Transform your tech career with Meander: learn from the likes of Google & Meta

Meander, a learning and development platform that makes expert mentors available to everyone, has launched its payment functionality, uncovering an untapped revenue stream for tech professionals. From providing guidance to professionals about their careers to sharing insights that enables them to upskill, Meander connects people to the right mentor and enables mentors to monetise their expertise. Initially focussed on the tech industry, mentors already available through the platform come from notable startups and scaleups to tech giants such as Meta, Google, Amazon, Microsoft, Spotify and more.

The rise of generation startup: say hello to Gen Z

Gen Zers are set to lead the next wave of small businesses, with nearly half (49%) of under-25s saying they want to start their own business.

7 in 10 UK tech workers consider hybrid working a key factor

Techspace has released The Scaleup Culture Report, a national report diving into the current state of workplace culture across the UK tech industry. Based on a comprehensive YouGov survey of 1,000 tech workers, the report sheds light on how companies are adapting to new working models and shares insights and learnings to help businesses.