You’ve got the idea, the business plan, the tech and – some of – the funding. You’re working on your product, iterating features, fine tuning the customer service, revolutionising a sector’s status quo. And you’re moving fast, because of your ecosystem’s need for speed. For most tech startups, those are the pillars they build a business on. But what’s the value of these if no one is paying attention? And if what your offer is so complex and new that people don’t understand it?
