Amelia Sordell has a passion to brand people, not businesses. You may have recently heard her talk openly about her journey and her life on our podcast The Cereal Entrepreneur, we decided to catch up further with Amelia about her drive to brand people, the importance of this, and how she came to found Klowt, The Personal Branding Agency.
Having a strong relationship with the media can help your brand to increase its reach without spending millions in advertising. By making connections with the right journalists and organisations, fast-moving companies can get themselves noticed, building awareness that can help them reach their goals in a number of different ways.
When investors make the decision to give funding to a startup they are effectively saying ‘I believe that the vision of this business will manifest itself in tangible value in the future.’ Data sometimes back up this belief, but often it isn’t. This means that an investor’s decision to invest in a startup is more emotional than rational in the early stages. For this reason, investors must believe in the value that the startups create not just for themselves as ROI, but for everyone that is and will be using the product.
A marketing strategy is key to a successful company. Whether it’s an established multinational, or a fledgling startup, an effective marketing plan is an essential road map for the business. A strategic plan helps to define marketing aims, keeps an eye on the final objective and defines each step that needs to be taken to reach the desired outcome.
Tech Nation has today announced the 5 East of England Regional Winners of its fourth Rising Stars competition, which recognises the brightest and best early-stage tech scaleups from every area of the UK. In total, 55 fast-growing tech companies from across the UK have been named this year’s Regional Winners – 5 within each UK region. Previous years’ Rising Stars Regional Winners have included Selazar (from Northern Ireland), Circa5000 (from the North West) and SeedLegals (from London), who have received a combined £33.79mn in investment to date, demonstrating the ability of the Rising Stars Regional Winners to scale quickly, and their potential to become the UK’s tech ‘unicorns’ (companies with valuations of $1bn+) of the future.
KlearNow, the smart Logistics as a Service (LaaS) pioneer founded in 2018 and launched in the UK 2021, has raised $50M (£38M) in new capital to transform broken supply chains, simplifying and providing real-time cargo visibility to the customs clearance and drayage processes. KlearNow’s AI-powered platform eases the worldwide supply chain disruptions that have left businesses grappling with delays and shortages.
SEON, the fraud fighters, has announced its partnership with Playtech, the gaming software developers. The online gambling market is experiencing a meteoric rise (expected to reach $1trn this year). However, the sector is becoming an increasingly high target – even before the pandemic, a 2019 study found that one in 20 online gaming accounts were associated with a fraudster. By joining forces, SEON and Playtech aim to significantly reduce this number.
For the past eighteen months, economic uncertainty has frozen a vast proportion of the world’s workforce to the spot. It didn’t matter whether employees were content with their jobs at the onset of the crisis: the prospect of losing rights to redundancy pay, falling foul of the ‘last in, first out’ method, or joining a new company that could have a less certain outlook was enough to delay any major career decisions.
When starting a new business, the hopes, dreams, and aspirations of budding entrepreneurs are underpinned by the desire to secure a bright and prosperous future. Positivity, adrenalin and energy combine to drive them forwards. Hurdles are overcome, goals are pursued, and time flies by in a whirlwind of activity and excitement – at least, that’s the plan.








