Europe stands at a crossroads. There’s never been a better time to be a tech founder here: the continent has the talent, ambition, and ideas to lead. Yet Europe still hasn’t realised its full potential on the global stage. That’s why Atomico’s eleventh State of European Tech report sets out a bold roadmap for action, and a rallying call to power Europe’s first trillion-euro tech company.
Emm, the UK-based pioneer in biowearable technology, has raised £6.8 million in an oversubscribed seed funding round, to bring the world’s first smart menstrual cup and connected app to market. Creating a new category of “smart menstrual care”, Emm will equip users to understand their individual menstrual baseline and track key metrics for personalised, actionable insights into their menstrual health.
Irish advertising technology innovator, Buymedia, has officially launched its UK operations in Manchester with the backing of Greater Manchester Mayor, Andy Burnham. The announcement marks a significant milestone in Buymedia’s international expansion and underscores Manchester’s growing reputation as a hub for digital innovation.
Kilo Health, the global health and wellness company, has rebranded to Kilo, to reflect the company’s expansion into new business opportunities in longevity, anti-ageing, beauty, and personal development. This change also demonstrates Kilo’s growing focus on co-founding, venture building, and early-stage startup investments.
Planet Smart, a London-based biomaterials startup, has raised $1 million in pre-seed funding to launch its first product. The company is developing PlanetSorb, a naturally biodegradable superabsorbent polymer (SAP) designed to replace the fossil-based plastics used inside nappies and sanitary products.
A new report from reputation management consultancy Infinite reveals that UK media are up to five times more likely to frame tech unicorns through the lens of failure compared to their US counterparts – a trend that reflects, and may be contributing to, the UK’s struggle to support startups in scaling.
Despite being home to some of the world’s most innovative startups, empowered by early-stage R&D, Europe’s startup ecosystem still trails behind its US counterpart in valuation and scale. Valued between 29% and 52% isn’t solely down to capital availability or investor appetite. European founders face critical barriers in the support they receive.
Artificial Intelligence (AI) is significantly changing the way small and medium-sized businesses manage their finances. In the UK, the number of SMEs adopting AI tools has increased 32-fold between 2022 and 2024, while average spending on AI tools has risen nearly sixfold over the same period. Once seen purely as a tool for automation, AI now plays a much more proactive role, helping businesses anticipate cash-flow gaps, prevent fraud, and deliver more personalised customer experiences.
A few weeks ago, I was speaking at a conference about Gen Z (we discussed how to hire them). At the end of the session, a woman raised her hand and asked: “I agree with you about Gen Z. But we’re far away from them yet. So, can you help me, how do I convince my boss that it is okay to start hiring MILLENNIALS?”










