Latitude59 kicked off today in Nairobi. It was officially opened by Daniel Schaer, the Ambassador-at-Large for African Affairs at the Ministry of Foreign Affairs of Estonia, Henriette Geigeris, European Union Ambassador to Kenya, and Hon. William Kabogo Gitau, Cabinet Secretary of the Ministry of Information, Communications and the Digital Economy in Kenya.
Before you say ‘we’re not ready for PR’ – read this!
Bill Gates, the founder of Microsoft, once said: “If I were down to my last two dollars, I’d spend one on PR.” That sentence reveals a truth many early-stage entrepreneurs need to realise. Communication doesn’t start when you become successful. It is a strategic instrument that helps you reach the pathway forward – not a reward for later.
AI is rewriting the rules of marketing. People are searching Google less and asking AI assistants like ChatGPT more – and the answers they get are shaping what they browse and buy. AI Search Traffic is converting at 14.4% vs traditional google organic rate which is closer to 2.5%.
Now, a new platform called Searchable has launched to help brands stay visible and capture customers as they move to this new marketing battlefront.
Transformational cooling technology that could massively reduce the environmental impact and costs of the booming data centre industry is to be made commercially available thanks to Dew Point Systems Ltd, a new University of Hull spin-out.
Engineers at the University have developed super performing cooling systems that can reduce associated electricity costs and carbon emissions by up to 90%.
Last week, Google boss Sundar Pichai told BBC News that there was some irrationality in the current AI boom, warning that no company will be immune to the impact of the AI bubble bursting. Just days after, Nvidia announced that its earnings were up 60% year-on-year, stronger than projections. Its CEO, Jensen Huang, told analysts on Wednesday that talk on an AI bubble was wide of the mark.
Once again AllBright everywoman has gathered a group of exceptionally talented women from across the breadth of the UK to recognise their hard work, talent, and dedication at the 2025 Tide everywoman Entrepreneur Awards, in association with BGF, the UK’s longest-running programme celebrating female founders.
Contributing $ 5 billion from stock-option withholding for the top four companies alone, and employing circa 1.7 million people, the Silicon Valley represents 13.1% of California’s overall GDP. It’s hardly surprising then that so many government and policy makers are wrecking their brains on trying to emulate its success back home, in the UK, in Europe and anywhere else in the world.












