Articles by Jo Living | Startups Magazine

Jo Living

Jo is a poker player, serial entrepreneur and innovator. She combines these passions with Aces High, delivering poker-inspired corporate workshops and events. Following a ten-year career in Investment Banking she moved into social innovation and entrepreneurship,, where she scaled and sold her own FemTech startup. Today she’s on a one-woman mission to smash the poker stereotypes. When not working on Aces High she supports other entrepreneurs with their startups and investment raising. She lives in Islington with her husband, son and 3 stick insects.

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Poker strategy for startups

In 2016 I was pregnant and sat in a smoky, dimly lit Moroccan casino at…

Pregnant, Outnumbered & All In: What a 4am Poker Win Taught Me About Business

Sitting in a smoky Moroccan casino at 4am, pregnant and staring down a room of 200 men, I wasn’t just playing poker, I was proving I belonged. Every decision mattered. Every calculated risk, every moment of restraint, every read on my opponents determined whether I’d walk away victorious. That night, I won my first major tournament, and it hit me, poker isn’t just a game, it’s a crash course in business, leadership, and high-pressure decision-making.