Smell has the power to invoke memories, arouse emotion, and alert our evolutionary instincts to warn us of danger. Such a sense, therefore, has real potential to tap into something very tangible for consumers. Yet, during the virtual reality (VR) craze that has come over the consumer and even business market, smell has remained largely untapped. We’ve, for instance, heard fuss about a VR treadmill to incorporate further immersion into the realm, but not seen the same for smell… until now.
AI audio content pioneer Wondercraft has raised a $3m Seed round to scale its ‘Canva of audio’ platform in a round led by Will Ventures and backed by Y Combinator, ElevenLabs, Steven Bartlett and other Angels. The technology enables anyone to create studio-quality audio productions – whether it’s for podcasts, ads, audiobooks, meditations or training materials – in any language, by simply typing.
The world’s largest business show is back for 2024, expanding into the US and arriving at the Miami Beach Convention Center. The 2024 edition takes place on the 6th & 7th of March and is set to be an unmissable event with 300 exhibitors, live panel debates, speed networking and over 150 seminars and interactive masterclasses covering everything you need to know to start or grow your business!
















