Before a startup invests a significant amount of money to enter the market with a groundbreaking and hopefully successful concept, it’s crucial to validate whether potential customers truly need an idea and are ready to embrace it. This is where a prototype of a future product can play a pivotal role. However, there are many potential pitfalls.
We want to make the Hustle Awards as transparent as possible, so you believe in the process and so you can truly see those shortlisted are there on merit. Currently, our 15 judges are individually studying all the submissions received in their allocated categories online. The highest scoring submissions will make it through to the judging day on 16th May.
For startups and entrepreneurs, turning a Proof-of-Concept (PoC) into a marketable product is a complex undertaking requiring technical refinement, business model alignment, and access to capital. A PoC demonstrates an idea’s core feasibility, but lacks optimisation essential for manufacturing, distribution, and support at scale.
South Summit Startup Competition Madrid, 2024, co-organised by IE University, is growing globally. The hundred startups that have entered the final phase of the competition have been chosen through a rigorous selection process from more than 4,700 applications from all over the world, a figure that reflects the global profile of the competition. In fact, 81% of the applications come from outside Spain.
As we approach ISE 2024, we aim to underscore the significance of audiovisual (AV) technology for SMEs and startups, as well as the shifts that have influenced the industry since the onset of COVID. Previously exclusive to large organisations and specialists, AV technology is now indispensable for many growing businesses.
A first-of-its-kind event is coming to London to highlight the need for intersectionality in investing. Dubbed an ‘(un)conference’ due its focus on championing unheard voices and pioneering a new approach to tech events, the intersectional incredibles Forum (iiF) will be hosted on 16 July at Google headquarters in London.













