The retail sector is facing new modernisation challenges thanks to the application of exponential technologies. Artificial intelligence, Virtual Reality, IoT and data analytics solutions, among others, are revolutionising the entire value chain of the industry, from product manufacturing to logistics and customer experience, where we can already envision shopping scenarios in which the virtual and physical environment merge.
Tourism Innovation Summit (TIS) 2024, which returns to Seville, Spain, from 23 to 25 October for its fifth edition, will once again hold the prestigious Tourism Innovation Awards, awards that seek to recognise those entities, projects and initiatives that are committed to innovation, technology and digitisation to drive the tourism sector towards a more efficient, competitive and sustainable future, always putting the traveler at the center.

















