Top IoT startups at Hardware Pioneers Max 2024

Hardware Pioneers’ mission is to accelerate learning and facilitate business connections among the people who are building a smarter world.

At Hardware Pioneers Max 2024, some of the most promising IoT startups showcased their cutting-edge solutions and groundbreaking technologies. Join us as we explore the top IoT startups featured at this year’s event, highlighting their contributions and impact of their innovations on the future of technology.


AllSpice is a startup focused on modernising hardware development through a collaboration platform specifically designed for hardware engineers. Founded in 2019 by Valentina Ratner and Kyle Dumont, AllSpice aims to address the inefficiencies and communication barriers in hardware design processes by offering a GitHub-like solution tailored for hardware development.

The platform, known as AllSpice Hub, integrates with native hardware engineering tools to provide version control, design reviews, and collaborative features. This allows hardware teams to work more efficiently, reduce errors in prototypes, and speed up the time to market. Notable features include visual diffs, pull-request style design reviews, and easy integration of external stakeholders into the workflow.

Crypto Quantique

Crypto Quantique is a London-based startup specialising in quantum-driven cybersecurity solutions for the Internet of Things (IoT). Founded in 2016 by Dr Shahram Mossayebi and Dr Patrick Camilleri, it aims to provide scalable and secure IoT device management through its products: QuarkLink and QDID.

QuarkLink is a comprehensive IoT software platform that facilitates secure device provisioning, automated onboarding, and lifecycle management, including secure over-the-air updates. QDID is a quantum-driven hardware IP that generates unique, unforgeable cryptographic keys using a physical unclonable function. This provides robust device authentication and security without the need for key storage, making it highly secure against potential cyberattacks.

Crypto Quantique's solutions are designed to be post-quantum secure, compliant with new standards set by the National Institute of Standards and Technology (NIST), and ready for the future of quantum computing threats. Its technology ensures end-to-end security from the semiconductor level to Cloud connectivity, protecting IoT ecosystems from emerging cyber threats.

Embedd is a startup based in London that focuses on automating the development of driver software for embedded systems using artificial intelligence. Founded in January 2023 by Mykhailo Lazarenko, Embedd leverages AI to analyse component datasheets and generate standardised digital component models, which embedded software developers can configure. This process includes extracting tables, functions, charts, and calibration graphs from datasheets, and then using code generation to create drivers in C/C++ within minutes, significantly reducing the manual effort traditionally required in driver development.

The company's platform integrates with Visual Studio Code and supports compliance requirements such as MISRA and IEC 61508, aiming to streamline the workflow for embedded software developers. By automating the driver development process, Embedd claims to save up to 50 hours per driver, addressing a significant pain point in the industry where over 865 million hours are spent annually on this repetitive task.


Eseye is a prominent startup in the field of IoT connectivity, specialising in integrated cellular IoT solutions. Founded in 2007 by Ian Marsden and Paul Marshall, the company is headquartered in Guildford, UK. Eseye's solutions are designed to simplify IoT deployment and ensure reliable global connectivity for devices across various industries.

Eseye's flagship product, AnyNet SMARTconnect, provides intelligent, on-device connectivity that enhances device performance and security. The company boasts near-100% uptime, connecting devices seamlessly across 190 countries and over 700 networks. This reliability has attracted major clients such as Amazon, Shell, and Costa Coffee.


Memfault is a startup that provides a cloud-based platform for monitoring, debugging, and updating Internet of Things (IoT) devices. Founded in 2018 by François Baldassari, Christopher Coleman, and Tyler Hoffman, the company has developed a device reliability engineering (DRE) platform that helps developers catch and fix bugs in hardware devices before they impact end users.

Memfault's platform offers performance monitoring, device debugging, and over-the-air (OTA) update capabilities, enabling more efficient and reliable device operations. The company has raised over $35million in funding, including a $24million Series B round in 2023, led by Stripes and other investors like Partech Partners and Uncork Capital.


OctaiPipe is a UK-based startup specialising in edge AI solutions for industrial IoT applications. Founded in 2022, it offers a comprehensive Federated Learning Operations (FL-Ops) platform designed to enhance the performance, security, and scalability of critical infrastructure systems.

OctaiPipe's platform enables data scientists and AI engineers to deploy and manage machine learning models directly on edge devices, reducing reliance on Cloud computing. This approach enhances data security, reduces latency, and minimises Cloud data costs. The platform supports various applications, including energy, utilities, telecoms, and security, and is available as a service on Microsoft Azure, AWS, and private Cloud environments.