Features
As we approach ISE 2024, we aim to underscore the significance of audiovisual (AV) technology for SMEs and startups, as well as the shifts that have influenced the industry since the onset of COVID. Previously exclusive to large organisations and specialists, AV technology is now indispensable for many growing businesses.
For startups and entrepreneurs, turning a Proof-of-Concept (PoC) into a marketable product is a complex undertaking requiring technical refinement, business model alignment, and access to capital. A PoC demonstrates an idea’s core feasibility, but lacks optimisation essential for manufacturing, distribution, and support at scale.
Only 29% of startups have adopted AI in their operations, citing lack of expertise as their main reason for not doing so. However, harnessing AI effectively can significantly alleviate stress for business owners, with a recent AIPRM survey revealing that one in eight US businesses have saved between $1000 and $5000 by replacing simple tasks with AI.
2024 is a year that demarcates some significant anniversaries in the world of technology. 40 years ago, in 1984, Michael Dell founded Dell Technologies as a college student with 1,000 dollars in his bank account. And today, the company is valued at 102 billion dollars, with a philosophy of innovation and risk-taking still driving forwards much of its approach to product development.















