Features
Big companies are intimidating. They have seemingly unlimited capital, a small army of employees, and usually a global reach. In the early days of my SaaS startup, I often remember friends and family saying something to the effect of “how are you possibly going to beat them”? From the outside looking in, established market players are business elephants crushing startup ants.
There is no question; in an increasingly saturated market, the startup journey has never been more precarious. Recent data shows that startup failures in the US are up to 60% year-over-year, with European markets facing similar risks. At Unfound Studio, we believe that the difference between success and failure for startups lies in one fundamental asset: a robust and thoughtful brand strategy.
The adoption of AI has skyrocketed in recent years as advancements in the industry have opened the door to new applications across industries and use cases. In fact, a report from McKinsey found that AI adoption rates hit their highest numbers in early 2024 with 72% of organisations reporting they have adopted the technology.
We have reached the end of summer, and some people’s annual holidays are coming to an end. This is an important time for businesses to consider their employees’ wellbeing and wider team morale, as people may start to feel the end of the summer slump – a shared feeling amongst employees as they return to work as normal after summer holidays, and in some cases, preparation for the festive season, which is likely to be a busier trading period for most businesses.
2024 has seen our adtech startup scale at +80%, from expanding our team, gaining market share and launching new products. Because your company culture should always be who you are as a business – rather than what you aspire to be, scaling at this speed means that your core culture becomes more essential than ever.
As the clock ticks down to Chancellor Rachel Reeves’ Autumn Budget announcement on 30th October, the entrepreneurial community across the UK is holding its breath. The tax changes unveiled on that day have the power to either ignite a new wave of innovation and growth or extinguish the entrepreneurial spirit that has long been a hallmark of the British economy.
When I founded Game Insight in 2009, I often felt like a newcomer in a room full of seasoned professionals. Despite growing up in a post-Soviet environment where women worked alongside men and gender inequality wasn’t as pronounced, I still felt I had to work twice as hard as my male counterparts to achieve the same level of success.
It’s not a sector that has ever stood still, but the next few years will bring some particularly big changes in manufacturing. From the rollout of AI for everything from machinery monitoring to material design to an increasingly urgent push towards sustainability, revolutionary new ways of operating will require major software-system adjustments. So what issues do companies face when moving to new technology and how do they deal with them?
Gone are the days of manual data entry and cumbersome spreadsheets! Digital accounting is sharply becoming an essential tool for modern-day startups seeking to streamline their operations and improve financial management. It offers a more efficient and accurate approach, leveraging technology to automate tasks, centralise information, and enhance decision-making.










