As economic uncertainty looms large in Western markets – from political instability in the US to rising regulatory headwinds – a new centre of gravity is emerging for forward-thinking businesses: the Middle East. At WOLF, a UK-founded tech company built around creating community-led online entertainment for Arabic speakers, we’ve experienced first-hand the region’s exceptional growth potential.

Gary Knight, CEO at WOLF, explains the process of how the company monetised its app, successfully generating revenue for the company and its app users.

WOLF Qanawat, the British audio entertainment communities app which I head up, recently launched its first customised AI Virtual Assistant, named Yasmine. The development marks a significant milestone for our UK-based startup, which has rapidly grown into one of the largest online communities for the Arabic-speaking market.

From an evolving metaverse, Web 3.0 and immersive virtual reality, is 2023 about to level up ‘the new normal’ for businesses? Could we step into a world that we never imagined would ever be our ‘normal’?

Businesses, whether they’re established, starting up or looking to grow, all have one thing in common. The need to be agile and aware. And, if the pandemic has taught us anything it’s that businesses can adapt to a changing market and they can do it very quickly.